Showing posts with label infographics. Show all posts
Showing posts with label infographics. Show all posts

Friday, 3 June 2022

How to design a good logo?


There are many ways to design a good logo, but we are sharing some important points which will be helpful in designing logos.
First let understand what is logo?

In simple terms logo identifies a business in its simplest form via the use of a mark and icon. 
“Justcreative.com”



1. Start with design brief & research?

After getting the brief by preparing questionnaire or interview with client always start with research.
- Get the full information about the companies’ history.
- Understand the companies name and type of product they are producing.
- What is their mission and vision?
- Who are the competitors of the company?
- What is their current market position?
- What is the current trend in the market related to design?
- Always ask the constraints to the client related to color because some clients have their establish color in the market.
- Know each and every detail which is required to design a good logo.


Logo design research


The benefit of the research is that you will get clear picture what is the expectation of client also it will help in designing the appropriate logo design according to market and competitor.


2. Sketch

Well it will be great if anyone is following a design process but can move ahead to the Sketch part because it is one of the important part in it. Start conceptualizing the ideas on paper before moving to the computer because once you will put all the thoughts on the paper then it will be easy to choose the few and finalize concepts for the digital designing process.
    

Logo design sketching



3. Choose the right Color

Always try to get the right color for the logo because different color has different meanings, communicate ideas and it affects organization/product image in the market. Also keep in mind that your logo should also function in gray-scale in worst situation.
     

Logo design choosing right color

4. Keep logo simple

While designing logo try to keep it simple because human mind scan & remember simple things easier and longer. As you can see flat design is a best example for it they have reduced the clutterness and removed the unwanted elements in the design. Same logic works in the logo design also. A simple logo is always memorable.
  

Keep logo simple


5. Logo should be versatile

Logo should be versatile because it is used in different places and in different collateral so it should work across variety of medium and application.

Logo should be versatile Apple logo

Top UX Courses at Udemy



6. Logo should be unique

Logo should be unique in that way that it should stand out in the crowd and the market. For example apple logo without byte has no meaning it is that byte which makes it unique.


Logo should be unique Apple Logo




7. Logo should be scalable

Logo should be scalable for that always start making designing in vector format because it is always scalable. Logo must be scalable and effective in inch sizes. 


Logo should be scalable Nike Logo


8. Better to have your handmade font for logo

It will be great if you made custom typeface/font for logo because if you are going with available fonts in the market then it will not be unique more once it is discovered by other people. So always try to make custom handmade fonts.
   

Font for Logo design



9. Learn from other’s logo success

Always look in to other works and learn from their successful logo story. Thousands of great successful logo case studies are available online read it to understand their process and their thinking what techniques they used to make a good logo.


Shell logo timeline


10. Learn the software

Well if you are a graphic designer then it is expected that knows that software which is required for logo designing if not then start learning software from today itself. It hardly takes a month to mastering it. Illustrator and Coraldraw are the main software which is used by most of the designer and lots of tutorials are available online. But always keep in mind with brainstorming or idea jumping on the software is not going to help you.

Logo design tools, Adobe Illustrator, Corel Draw


Author: Shivin Mittal ( @MittalShivin)



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Tuesday, 2 October 2018

20% Discount on Venngage: The Infographic Maker


Get 20% discount on Venngage and create inforgraphics


Venngage is a simple infographics tool that enables anyone to create beautiful infographics in minutes.
Create beautiful infographics, reports, or data visualizations in a few steps: - Pick from hundreds of beautifully designed templates and themes - Drag and drop your own charts, icons, text or images - Customize and stylize your elements - Publish and share via social media or download as an image

Venngage is offering 20% Discount on first purchase* to all UXness readers. Venngage is the most advanced info graphics tools with highly customizable controls for both beginners and advanced users. The tool comes with hundreds of different charts, icons, pictograms and widgets so that you can easily create professional looking infographics.
http://venngage.com


For more information: Connect with us on team@uxness.in 
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Wednesday, 25 April 2018

Sketch vs. Photoshop: Is It Time To Switch From Photoshop To Sketch?

It seems that Sketch is becoming an increasingly popular design tool, gaining more and more market share around the globe.
After being made fun of for not using it during an interview, and hearing a lot of designers rave about it,I decided to take the plunge, but after using Sketch for a couple of months, I came away with mixed feelings.
Therefore, I’ve decided to share my experience with fellow designers, because I suspect a lot of them are facing the same Sketch vs. Photoshop dilemma.

Sketch vs. Photoshop? It's a tie or clear victory for either, depending on how you look at it.
Here are my thoughts on some of the key points differentiating these two tools. I hope my experience will help others decide whether it is time to jump ship and ditch Adobe for Sketch.

What Is Sketch And Why Should We Care?

Sketch is a mockup / UX and UI development tool created by Bohemian Coding (someone other than Adobe; yes, I know it’s hard to believe), and the newcomer has managed to unsettle Adobe, which was the undisputed industry leader for decades.
What makes Sketch different?
In as few words as possible, Sketch promises faster workflow and easier use than its counterparts. You could think of Sketch as Illustrator with some Photoshop stitched together, but that’s only part of the story. Many Adobe features that you don’t use 90 percent of the time were stripped out, so what we end up with, is a streamlined tool, designed to quickly prototype everything from simple wireframes to complex mockups.

Compatibility

Let’s get the elephant out of the room first: If you are using a PC, working outside the US, and most of your clients and team members do not use Macs, then you can probably stop reading now since you will constantly deal with users that can’t use your files.
Sketch is only available for Mac OS X, sorry PC users, there’s no Windows version and you shouldn’t expect to see one soon.

Sketch vs. Photoshop, Round One: Compatibility. Photoshop still has the upper hand, as it’s not limited to Mac OS X.
If you are a designer you are probably using a Mac anyway, so the next few points ought to make it easier for you to decide if you should try convincing everyone else to switch to Sketch.
If you are planning on using Sketch mostly for wireframes, there is still hope for multi-platform compatibility since you can export files to SVG and PDF format; you can get some editing capabilities back once you open it in Illustrator.
The only other way of making sense of Sketch files on Windows is by employing specs tools, namely Avocode.

Interface

If you are used to Photoshop and Illustrator, you will feel semi familiar because the Sketch interface looks like it was re-imagined by someone who might have worked at Adobe. You can learn everything you need to get started in a matter of hours.
From time to time it does feel like the Sketch team decided to move things around just to differentiate their product from Photoshop.

For example, you have your layers on the left (don’t know why they didn’t leave them on the right side, other than to look different).
Layers panel is pretty much a stripped down version of the Photoshop panel. You will see this area get quickly populated and disorganized as soon as you start working on anything complex. Unlike Photoshop, you can’t organize it into colors or see all the the little effects that you applied, and since you can click through the layers on your board you will quickly forget it even exists unless you want to move an artboard. This might be a good thing since I noticed that I spent more time designing than managing and messing around with my layers (like Photoshop). The right side shows options for specific tools once you click on them.
Since Sketch is more lightweight on features, everything fits on the right. You don’t have to dig around trying to figure out if your settings decided not to show up because you switched to a different layout last time you used it. In Sketch even features that could be considered “hidden” in Photoshop, such as blending options, show up on the righthand panel.
The simplified UI approach works, but it’s not perfect. Things sometimes disappear into Option buttons (even though there is still plenty of space for them). For example, if you want bullet points, Sketch assumes you don’t use them often, so they are tucked away under a gears icon that you end up clicking a lot thinking something else might be hidden there.
You can customize the top toolbar to add hidden functionality, such as rectangle and circle objects, for easy access (until you learn the shortcuts and get rid of them, again).
My opinion? I am fairly happy with the Sketch interface; it’s simple and you will get used to it within a few hours. This is a big deal because designers usually don’t have a lot of time to waste. The ability to try out a new tool and figure out the UI in a short time is a good way to get more professionals to try it ; they don’t have to waste days figuring out the basics, they can do it in a few hours while they work.

Creating Objects

Creating objects with Sketch is one of my favorite aspects. Simply press “R” and you got a rectangle, press “L” it draws a line (yes, Adobe Illustrator has shortcuts too, but they are harder to remember and don’t work as smoothly). By the way there is a great shortcut guide blog post here.
You can quickly jump inside groups (similar to Illustrator, but a lot more transparent) by double clicking an object. This means you are able to throw together a wireframe and adjust things instantly (however, you can’t rotate objects by dragging a corner, for some reason). Resizing an object keeps its properties too, so if you hated how your rounded corners got messed up in Photoshop when you transformed your square, you are going to love this particular aspect of Sketch. The snap-to-grid works a lot better than Photoshop’s or even Illustrator’s; you will actually use it to align things instead of wondering where Adobe came up with those alignment points.
Photoshop still has the upper hand as far as modifying and tweaking objects since it’s part of a more elaborate, full-feature photo editing software suite. If you are working with intricate skeuomorph designs, Photoshop might work better for you since it can do more and you don’t have to learn a new interface.
However, this isn’t really good news for Adobe because design trends are changing, and skeuomorphism is already considered passe. Contemporary design is minimal, clean and flat, making Adobe’s lead in this department a lot less relevant than it would have been a few years ago.

Artboard Workflow

So, the next thing that a Photoshop and Illustrator user will be familiar with are artboards.
Artboards in Sketch may be described as a mix between Photoshop artboards and Illustrator’s. They are really easy to create, like in Illustrator, and show up as sections in your layer panel, as in Photoshop.
You can also have separate pages; think of it as tabs, all within one document. So you can have a page for your mobile artboards and a page full of desktop artboards, all in one document without bunching everything into a single space. Objects can be placed outside the artboards, just as in Illustrator (although it doesn’t work as well; I quickly discovered that this particular feature is still a bit buggy).
For example, I can drag an object from one artboard to another and it will sometimes disappear into nothingness because it’s still, technically, part of the other artboard group (good luck finding it in the layer panel!). Oh, and sometimes this works as it’s supposed to, thus creating awesome workflow frustrations.

Symbols (Aka Photoshop Shapes or Smart Objects)

Another semi-convenient thing in Sketch is the use of Symbols, a concept Photoshop users will be familiar with, but Adobe likes to call them Shapes. I got super excited when I clicked on the shapes icon and I got the following drop down:

Symbols are, basically, a group of objects, sort of like smart objects in Photoshop. In Sketch, symbols get their own drop down menu. All symbols are unique to an open document. Built in Sketch templates place them on their own separate page by default (although you don’t have to), so you can easily switch to it and see all the symbols that are at your disposal.
Here is why this is all only “semi convenient:” The first thing I did is something many designers do when they try out a new tool; I downloaded a bunch of free icons with hopes of speeding up my workflow.
This is where the fun stopped. Sure, you can import symbols, but they will be regular objects in your document by default, even if I drop them into the symbols designated page, as you see i did above. Unfortunately, you have to manually convert each item into a symbol, and spend time organizing them, in order for them to show up in your drop-down, so you will likely end up pasting them, just as you did in Illustrator, instead of utilizing the fancy symbols drop down menu. This time you are just pasting from a different Sketch page.
Of course, you can spend hours setting up a perfect starter template to avoid this. I like how Photoshop does it: You simply download a shape file from the internet and load it as you need it; shapes will be available all the time for all documents.

While we are on the subject of symbols, it’s really easy to accidentally modify a symbol, where it replicates in all your artboards, in Sketch. Yes, you can watch out for it and make sure you convert it to “no symbol” when you are editing this object, but trust me, you will do it at least a few times. You will be surprised to see stuff move or change on something you already finished. The most common problem I encountered was editing the button text and then forgetting to check the “exclude text value from symbol” option, consequently finding half my buttons renamed.
If it were up to me, I would advise Sketch developers to include some sort of a warning, or a lock feature, making sure that people don’t edit them accidentally. Photoshop is better in this respect because it opens a separate window when you need to edit your smart objects.

Styles Done Better

When you add a text box and you are working from a template, Sketch automatically adds a style to it. It is also easy to create and define new styles. So easy, in fact, that you will be accidentally overriding them half the time and then watch in horror as your changes propagate to all your artboards. (Actually, most of the time you won’t notice it until you are presenting.)
This is when you pray the Undo button actually works (more on that later). I would say styles implementation is better (since you are forced to use them) than Adobe’s, where I have to spend time manually setting up styles and then forget to use them, anyway.
You will eventually learn to check if the styles dropdown is highlighted before you make any changes. However, you can still trigger it, maybe by resizing an element with text in it, thus changing the font size and triggering a global style change. It would be cool if there were a way to prevent this, maybe through some sort of lock button that you have to press before messing with styles. Or, perhaps, style application is cleared if you change an object (as in Photoshop), or only allow style changes from the designated Symbols / styles page.

Exporting

Yes, it’s easier and faster to export in Sketch. Simply drag artboards to your desktop and it saves them, and it’s easy to specify the resolution, such as 2x, for Retina-class tablet displays and so on.
Not that you can’t do these things in Photoshop, which now has a “quick export to png” option when you right click on items; it’s just a little faster and better implemented in Sketch. However, you can’t export your entire screen, only artboards (as in Illustrator). It’s something to remember before you draw arrows between artboards to guide the wireframe flow.
Another significant plus for Sketch is that it’s a vector-based tool, just like Illustrator. Your design will look good on all devices and assets, it won’t be as huge as your Photoshop files, and you can even save them as SVGs.

Sketch vs. Photoshop, Round Eight: Exporting assets. Step aside Adobe, Sketch wipes the floor with Photoshop.

Speed And Stability

This is a big one. Yes, Photoshop can be slow, so you need a lot of RAM, processing power and fast storage if you want to open a dozen artboards simultaneously. That said, Photoshop runs fairly well on my Macbook Pro 2013, and even though things get a little sluggish from time to time, I didn’t feel like these performance issues hinder my workflow. Yes, this can be a nuisance, but it’s not a serious problem in most situations. You are also more likely will have Illustrator open alongside, to import vector objects, which further adds to the overall Adobe speed footprint on your computer.
The great thing about Photoshop and Illustrator is that they are polished products and I am willing to trade speed for stability, any day.
Sketch may be described as the opposite. Sketch has a smaller footprint, it’s really fast, and allows me to have 40 artboards on screen and quickly move things between them without a hint of sluggishness. Unfortunately, this is where the good news come to an end. Despite being around for a few years, it still has a lot of bugs . Some users (including me) feel like they are using a beta product, and stability can be a deal-breaker for many people.
Thankfully, I never had it crash on me. However, you should expect some unexpected behavior like the undofunction not working (this particular bug has been documented for a month now), or undoing some random step on some random art board without the ability to get it back. I actually had to stop using undo in my workflow because of this bug. In one instance, undo completely deleted one of my artboards and everything in it with no way of getting it back. This is not the only bug, although I found it the most frustrating. You should also be ready for inconsistent line spacing and text resizing. I remember one time I loaded a file for a client presentation and half my objects were moved to the right by about 20px, making me look like a noob designer who can’t align things.
Let me be clear. Sketch is buggy, but it is not buggy enough to be considered unusable or unsuitable for serious work. Having said that, I think many users will reach a point where these minor glitches start to annoy them to a point they consider switching back.

Plugins

Sketch has a lot of cool plugins, such as those that allow users to automatically populate text fields, and so on. There are also pretty extensive plugin databases out there, and most of them are free. Like Sketch App Rocks. Also, most plugins are geared towards simplifying workflow and performing certain actions faster.
Photoshop has a range of plugins to choose from, too, however, they are not as focused on UX/UI design (because it’s a photo editing tool) and they are scattered around the Internet. However, I must stress that the best and most commonly used plugins are available for both platforms such as the awesome Free Invision Labs plugin that allows you to easily create repeated elements and add filler content. Sketch is the new hip thing, so new plugins and sites dedicated to it are popping up everywhere.

Sketch vs. Photoshop: Conclusion

For me, it’s a tough choice. I really wanted to fall in love with Sketch, however some of its limitations keep me from jumping ship. Yes, Sketch is faster and feels a lot more like an actual UI design tool than Illustrator or Photoshop. You will be able to build things much more quickly, even if you just moved from Photoshop and Illustrator.
Still, bugs will push the otherwise excellent speed back a notch, and Mac-only support really limits the scope of projects. For now, I am using Sketch solely for wireframes and smaller projects, and sticking to Photoshop for my main UI mockups.

Bottom line? You won’t go wrong with Photoshop or Sketch. Both have excellent use cases, and neither will miraculously turn you into an ace designer.
You should ask yourself questions such as, “Do I enjoy using buggy, but cutting-edge software?” or, “Do I want to fall for the hype?” If the answer is, “Yes,” then go for it! If you are an Adobe veteran, you can probably afford to wait a few months for Adobe Comet to launch. By the looks of it, Comet will pretty much do what Sketch does, plus animation and artboard linking. Ultimately, these are just tools for your workflow. They are not going to make you a better designer, they might just speed up your workflow, and that’s all.
Personally, I have added Sketch to my toolbox, even though I have to check my files each time I open them to make sure they didn’t get changed by one of its bugs while I was asleep. Things will get better, there’s no doubt about that, but the question is when? Sketch managed to gain a huge following, yet it failed to iron out all the kinks. I only hope that the imminent launch of Adobe Comet will create a new sense of urgency and force the Sketch team to address more bugs in the coming weeks and months.
This article was originally published on Toptal
About Author
Alex Gurevich
Alex has built, managed, and led a company that provided web solutions, branding, and marketing consulting services. He grew it from a small startup to one of the best design firms in the city in less than eight years.
Email: 
jordan.lyons@toptal.com 



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Monday, 20 February 2017

A Closer Look at Eye Tracking - Infographic


Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in psycholinguistics, marketing, as an input device for human-computer interaction, and in product design. Wiki



Below is an infographic prepared by iMotions, which describes detailed information about Eye tracking in very interesting and summarized manner.


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Wednesday, 15 April 2015

Sunday, 1 February 2015

What is Infographics? Iconic Representation (Part 2)

image



In the previous article (Infographics Part 1) we have seen some interesting facts about BRAIN like,

1. 50% of human brain is involved in Visual Processing
2. 70% of all your sensory receptors are in your eyes.
3. we can get the sense of a Visual scene in less than 1/10 of a second.
4. and 65% of population is Visual Learners.


If we consider these facts the Basic Infographic starts with ‘Better data visualization’ and ‘Iconic Representation’.


Iconic Representation

Iconic representation is the use of pictorial images to make actions, objects, and concepts in a display which is easier
–to find
–to recognize
–to learn
–to remember
 

Efficient way of presenting data

Pictures are generally more easily recognized and recalled than words, although memory for pictures and words together is superior to memory for words alone or pictures alone.

image
  
 

Benefits of Iconic Representation

1. Better identification (like company logo)

  image


 
2. Serves as a space efficient alternative to text (road signs)

  image


 
3. Icons convey message properly where language is a constrain

image


In next article we will be looking at ‘Picture Superiority Effect’ and some more facts about infographics.


Chapter 1: Infographics Part 1 >>



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Monday, 19 January 2015

What is Infographics? (Part 1)

This generation of modern world is called Information generation. Each day Internet network is getting heavier with information like text, images, videos, blogs, websites etc. We (people) are consuming lots of information in our day to day life. Only the information creation is not sufficient, we have to think about how to show information in effective and proper way so that a person is able to consume it in less time and in effective and engaging way. These aims can be achieved with the help of Infographics.
Infographics and data visualizations are all around us. We are surrounded by visuals representation of information- charts, maps, icons, progress bars, signs, posters, diagrams and online visuals. These are all example of visual communication, but all of these are not infographic.

What is Infographics now???

Presenting the information with the help of Graphics is called Infographics, so that it can be engaging, interesting and takes less time to understand.
  • Infographics are a fun and quick way to learn about a topic without a ton of heavy reading.
  • Infographics are a combination of both graphics and information. Infographics use the elements of design (like lines, text, boxes and symbols) to visually represent the content.
                          infog 1

  • It’s a way of talking numbers, spreadsheets and other kind of data and turn into one page of easily digestible and attractive graphics.
  • It can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.

                            infog 2

                Example:  Showing finance related information in interesting way.

                      image


Why Infographics? And how is it effective?

There are a number of reasons why visual information is a more effective form of communication for humans. To understand the effectiveness of Infographics we should know more about brain first,


                                 image

Brain information processing

Our mind processes information in following generalize steps,
  • We sense things, data (sense through our sensors like sight, touch, hearing, smell, taste)
  • Our sensors send messages to our brain
  • Our mind process these messages and make information (Understanding)
  • Our mind stores this information in memory (Remembering)
  • Next time when we need, our mind provides information from memory. (Recognition and recall)




Some facts about BRAIN

                           image


In next article ‘Infographics Part 2’ we will be learning about ‘Picture Superiority Effect’, ‘Iconic Representation’ and ‘Contents of an Infographic’ in deep.

Some examples of great Infographics are given below, Enjoy…!!!


                            image
                    Source: http://www.smashingmagazine.com/2012/08/29/beyond-wireframing-real-life-ux-design-process/      



                              
                            Source: http://www.hongkiat.com/blog/infographics-web-designers/



Chapter 2: Infographics Part 2: Iconic Representation >>



References:

https://venngage.com/blog/what-is-an-infographic/ 

http://www.business2community.com/online-marketing/5-cool-ways-use-infographic-templates-01123732

http://en.wikipedia.org/wiki/Infographic


http://www.creativebloq.com/infographic/tools-2131971


http://neomam.com/interactive/13reasons/


http://piktochart.com/how-to-pick-the-topic-for-your-infographic/


http://www.learningrx.com/cognitive-definition-faq.htm


Cool Infographics: Effective Communication with Data Visualization and Design




About Author

Abhishek jain
Design Lead UX Researcher








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