15 Top Design Colleges & Schools in India

Top design college of India, NID, MIT, SID, IIT, JJ School of arts

If you are a design enthusiast, then this post will be helpful in knowing some top design colleges & schools institutes in India for your bachelor & master’s degree in design. 
(top design colleges in India best design colleges in India) 
Note: This list is not in order from 1 to 15 or vice-versa. 

Top Design Colleges & Schools

1. National Institute of Design

City: Ahmedabad

2. UID - Unitedworld Institute of Design

City: Gandhinagar, Gujrat
UID offers a diverse range of B. Design, M. Design, and Ph.D. courses in the area of design. These programs are designed with strong professional emphasis and in close partnership with the industry. UID is among the select band of design schools to receive academic membership of the topmost global design associations – WDO, Cumulus Association, IFFTI (International Federation of Fashion Technology Institutes), ADI (Association of Designers of India), Association of Commonwealth Universities, and IXDA (Interaction Design Association).

3. Industrial Design Center (IDC) – IIT Bombay

City: Mumbai

4. IDDC, IIT-Delhi

City: Delhi

5. Centre for Product Design and Manufacturing (CPDM), IISc

City: Bangalore

6. Department of Design- IIT Guwahati

City: Guwahati

7. MAEER’s MIT Institute of Design

City: Pune

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8. Srishti School of Design

City: Bangalore

9. DSK International School of Design

City: Pune

10. Raffles Millennium International

City: Mumbai

3 Months free Interaction Design Foundation

11. Symbiosis Centre of Design

City: Pune

12. Pearl Academy

City: Jaipur, Mumbai, Noida, Delhi

13. GD Goenka School of Fashion & Design

City: Sohna

14. JJ School of arts

City: Mumbai

15. D J Academy of Design

City: Coimbatore

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Top Design Entrance Exams in India

Top Design Entrance Exams in India

Design learning is one of the great power of India because of it’s great historic culture. In the field of art and design there are various top colleges and institutions which crafts the best & creative brains every year. Specially in the field of User Experience & Graphic Design, not only students but also professionals are eager to get enrolled in such amazing institutions for design study. Many students and professionals lack in information about how to get enrolled in Design colleges for masters and bachelor degree courses, what exams needs to be cracked etc. In this article, you can find the top design entrance exam for getting enrolled in design colleges and institutions.

Design Entrance exams are the exams hosted by universities or colleges for evaluating the creativity, aptitude, design sensitivity, views on aesthetics and other skills as an initial level analysis. These entrance exams are mainly for Masters and Bachelors degree courses like M.Des & B.Des etc. 


Common Entrance Examination for Design 


National Institute of Design Entrance Exam


MIT Institute of Design Design Aptitude Test 


Undergraduate Common Entrance Exam for Design


University of Petroleum and Energy Studies Design Aptitude Test 


All India Entrance Examination for Design

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National Institute of Fashion Technology Entrance Test


IIAD Design Aptitude Test


Pearl Academy Entrance Exam


Symbiosis Entrance Exam for Design



DE-CODE: Design Aptitude Test

Also explore Top Design Colleges in India and Top colleges for M.Des in India

Accessibility + Universal Design = Value

Accessibility  Universal Design

We are part of the massive diversity. We are not actually disabled but we are living with a disability.

The hardware and software we are using are disabled. The hardware and software need to be enabled to work with the range of human diversity.

The world is getting older, by 2030, There are going to be more people in retirement age than babies in the United State of America. The number is expected to reach 78 million many acquire disabilities but not identify as a person with disability. Currently 8% of the world’s population is above 65 years which is expected to rise to 17% by 2030 from 901 million to 1.4 billion. (Source)

1 billion people worldwide have some kind of disability, and this number is like to grow as world becomes older. (Source)

What is Universal Design?

It is the design and composition of an environment so that it can be accessed, understood and used to the greatest extent possible by all people regardless of their age, size, ability or disability. This is not a special requirement, for the benefit of only a minority of the population. It is a fundamental condition of good design. If an environment is accessible, usable, convenient and a pleasure to use, everyone benefits from it.

In 1997, Ronald led a working group of architects, product designers, engineers, and environmental design researchers, to create the 7 principles of universal design to help guide the design process of environments, products, and communications.

Here is a summary of the 7 principles: -

Principle 1: Equitable Use

The design should be useful and marketable to customers with diverse abilities.

Principle 2: Flexibility in Use

The design contains a wide range of personal preferences and abilities.

Principle 3: Simple and Intuitive Use

Make sure the use of the design is super easy to understand, regardless of the experience, knowledge, language skills, or current concentration level the user have.

Principle 4: Perceptible Information

The design transmits necessary information efficiently to the user, irrespective of ambient conditions or the user's physical abilities.

Principle 5: Tolerance for Error

The design should be able to reduces risks and the adverse consequences of accidental or unintended actions.

Principle 6: Low Physical Effort 

The design should be used effectively and easily and with a minimum of exhaustion.

Principle 7: Size and Space for Approach and Use

Right size and space is offered for approach, reach, manipulation, and use regardless of user's body size, posture, or mobility.

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Accessibility depends on these three factors 

completion - The task is achievable with any way the user expects.

Efficiency - User spends minimum possible time to understand and carry out the process

Satisfaction - The experience from start point to end point is delightful.

Major areas where accessibility comes into picture:

  • Operating Systems
  • Authoring tools
  • User agents
  • Web content/Application (WCAG)

It boils down to two factors to think about, While in design phase:

Accessibility - integrating with assistive technologies to level the playing field.

Usability - To make overall experience delightful to all users

How to ensure good universal design

In a very simple language, an accessible and usable design constitutes a Universal Design. The role of actual users is crucial to achieve it. It is a good idea to involve actual users as early as possible in design phase. Comparative analysis also helps in adapting good practice and user delight. 

Benefits of Universal Design

In the USA an estimated 48.9 million people, or 19.4% population have disability  and this market segment has a combine spending power of $220 billion. An estimated 34.2 million Americans, around 17.5%, have a functional limitation (Source). Globally, the extended market is estimated at 2.3 billion people who control incremental 6.9 trillion in annual disposable income. (Source)

UK-Based Tesco reported a 13million Pound of annual increase in sales after making its online site and some other services more accessible. (Source)

Mitsukoshi LTD. Enjoyed a 45% increase in online sales in the year following a web accessibility implementation. (Source)

Value for business and customers

  • Maximize reach, revenues and ultimately profits
  • Increase productivity for all and promotes innovation
  • Generate a positive media response
  • Use as a competitive differentiator
  • Increase customer loyalty
  • Support corporate social responsibility

Implementing Universal design and accessibility attract not only those people with disabilities, but their families, friends, coworkers, and health care professionals also. This can boost your business revenues and can generate a very positive ecosystem for the product.

Disadvantage for not Implementing Universal design and accessibility?

We have talked a lot about the benefits and values of Implementing Universal design and accessibility to the product. Lets talk about the disadvantages of not implementing Universal design and accessibility.

In USA “Americans with Disabilities Act (ADA) act prohibits discrimination “on the basis of disability in the activities of public accommodations”. it’s being applied to software and websites as well. If a website is not accessible to those with disabilities, the business could be required to redesign the website, incur monetary damages, and pay attorneys’ fees. 

Here are some examples:

  • Carnival corp agreed to pay $405,000 in damages and penalties for not implementing ADA guidelines. (Source)
  • Target paid $6m in damages and legal fees to settle a class action lawsuit with the National Federation of the blind. (Source)
  • H&R Block paid $100,000 in civil penalties and damages. (Source)

Usability Testing Template

California law sets a minimum dollar amount for damages of $4000 plus attorney's fees for each ADA Violation. Businesses pay anywhere from $10-90K to resolve such claims. ADA web accessibility-related lawsuits exploded with a 181% increase in 2018 over 2017. In 2017, there were 814 cases. In 2018, we tracked 2285 lawsuits filed. (Source)


Access to information is a basic human right. Its everyone’s responsibility to take small steps and contribute to make a product more accessible to the people with disabilities. Developing such product will not only helps you gain more revenues but also help you save a lot of money in lawsuits and fines. 

About Author

Praveen Sharma 
HI am a UI/UX Designer, Having 13 years of experience in Web Development, UX/UI Design. Working with HCL Technologies as a Technical Lead UI. 

What Is The Subconscious Mind?

Do you remember when you tried to ride a bicycle for the first time?
Can you count the number of repetitions necessary to perform a flawless dance?
Have you ever tried to master a new musical instrument?
Most likely, firsts attempts to synchronize a new set of complex actions are always difficult. Once we become more skilled, these movements start to require less conscious awareness until everything begins to flow naturally.
All these automatic movements are guided by one of the most powerful inner forces which drives human behavior – the subconscious mind.

Subconscious Mind: Where Does It Hide?

It’s not uncommon to hear about conscious and unconscious types of actions when scientists talk about the brain. As a result, most of us are familiar with the idea that our behavior is less rational than we believe to be.
Whether we like it or not, our ability to control thoughts, synchronize movements, or experience emotions depends on the depth of information processing.

The idea of deeper levels of information processing was developed and extensively studied by famous Austrian psychologist Sigmund Freud (1856 – 1939) who introduced the 3 level mind model. According to his model, the mind could be divided into following levels:
  • Conscious – defines all thoughts and actions within our awareness.
    • For example, the beauty and pleasance of the smell of a red tulip
  • Subconscious – defines all reactions and automatic actions we can become aware of if we think about them.
    • For example, our ability to drive a car: once we get skilled we stop thinking which gears to use, which pedals to press, or which mirror to look at, yet can always become aware of what was done once we think about it.
  • Unconscious – defines all past events and memories, inaccessible to us no matter how hard we try to remember to bring things up.
    • For example, the first word we’ve learned to say, or how it felt to be able to walk on our own.
Do you find the information useful so far?
Then share the article on Facebook and help others discover more about the subconscious mind!

Scientific Detection of the Subconscious Mind

Up to this day, the ability to explain how the interaction of different levels of thoughts influences our behavior remains one of the most compelling challenges in psychology and neuroscience.
In order to untangle how one level of thought influences the other, scientists must become able to detect different depths of the mind.
Quite often, the levels of information processing could be captured using priming paradigms. For example, a recent psychological study showed how irrelevant cues shape learning and suggested that the effect of conscious, subconscious, and unconscious thoughts can be modeled varying presentation time of emotional faces.
In this experiment, participants were presented with a set of pictures of human faces and were asked to determine whether the facial expression in a previous picture mimicked the same emotion. 
Interestingly, results showed that people were able to correctly recognize the difference between facial expressions if pictures were displayed for at least 0.047s. Once the duration of pictures was decreased to 0.027s – 0.033s, the rate of correct responses dropped by approximately a half. In contrast, respondents became unable to discriminate the facial expressions if the duration of the stimulus was decreased even more – to 0.020s.
This way, research demonstrated clear differentiation of conscious and unconscious influence of thoughts: people were only able to give error free answers if the picture could reach the level of conscious awareness. 
More surprisingly, duration of pictures, shown for as long as 0.027s – 0.033s, couldn’t be sufficient for stimulus verbalization at the level of conscious awareness, yet had a measurable influence on behavior.

Specifically, the rate of correct responses decreased just by half, meaning that participants were still partially able to provide with correct responses and indicated the presence of subconscious mind.

Activation of Brain Regions

You might get curious whether the brain activation differs when we experience an influence of subconscious versus conscious mind. You might want to know why conscious thoughts are often processed slower than unconscious thoughts.
Or might question whether scientists can define exact processing pathways of such tiny subtle concepts as subconscious thought.
Until recently, it was impossible to capture where in the brain these thought processes occur or visualise specific brain activation regions. However, the rise of brain imaging methods allowed researchers to study thought processing pathways by providing an opportunity to picture changes in the neuroanatomy of a brain.
Today, brain imaging research has indeed supported Freud’s model of mind and suggested that the depth of thought depends on its processing pathway. In particular, studies (study1study2) showed that the pathways of conscious and unconscious thoughts can be clearly differentiated.
In contrast, the pathway of the subconscious mind is much difficult to define. In fact, subconscious thoughts do not seem to have their own processing pathway. Rather, they share the bits of both – conscious and unconscious – routes of information processing.

Simpler Way to Harness the Power of Subconscious Mind

You might want to define the influence of subconscious thought if you are interested how its presence shapes consumer behavior. While only a few of us have an extensive scientific background, access to research laboratories, and sufficient funds to run these types of studies, it’s incorrect to assume that there’s no other way to harness the power of subconscious mind.
As a solution, iMotions offer a cutting edge platform allowing to address such challenges of research. Please check this link for more information.
 Reference: https://imotions.com/blog/what-is-the-subconscious-mind/

Check this article: Subconscious Mind | 9 Facts You Should Know

About Author

Step-by-Step Guide: Become an Excellent Interaction Designer

In recent years, with the rise of the Internet industry, designer quickly became a popular profession. The thriving designer career trends attract more people to join in the industry; especially the excellent designers are hot needed. According to the different job descriptions, designers are divided into several categories, such as interaction designers, visual designers, user experience designers, web designers and so on. Today, our protagonist is the interaction designer.

What is Interaction Design?

The interaction design was put forward by the founder of IDEO, Bill Mogridi, in 1984. At the beginning, it’s called Softface, and then renamed "Interaction Design", that is what we called the interaction design today. An interaction designer is a profession that focuses on the interaction mechanism between product and the user. That means with the help of interaction designer, it will allow users to use the product simpler and easier, experience the product more intuitively, and ultimately feel the value of the product.

In the process of interaction design, designers will be responsible for creating compelling pages and UI by the consideration of logical operation and thoughtful action. A successful interaction designer is the one who good at using technology and good interaction rules to create an ideal user experience.

The Composition of Interaction Design

Bob Baxley divided the interaction design into 5 parts in his "Introducing of Interaction Design":

Human/machine communication - the transmission and translation of information between equipment and users.

Operation and feedback - this requires the designer to understand and anticipate how interactions unfold over time, designing for the wide range of permutations that can occur.

Status - the presence of a different state to ensure users understand what is happening, and why the application gets into this state.

Workflow - let the user understand who can do what, and what will happen next.

Failure - failure is bound to occur, it must be considered within.

Abilities of Interaction Designers Needed

User research
Product (concept / function) design
Interactive Design
Visual design
Engineering technology

From the point of the current trend, interaction designers should have composite skills, not only to produce prototypes/wireframes with Axure or Mockplus. The interaction designer is a character across design, development, creative and marketing teams. He will help with these teams to build design strategies, establish key interactions for products, create the concept for prototyping test, maintain technical updates, and ensure that products keep up with the latest trends.

How to Become a Good Designer

In this so intense competition environment,have you still keeping the attitude of “Let things drift if they do not affect one personally”? The time what you only care about your own world has passed. What the interaction designers should keep in mind has been more than the basic concept of the “design”. The excellent interaction designers are standing in the user’s position to analyze problems. They know how to bring the user role into the design that can create the excellent works. Here are 4 tips for your reference.

1.Write a blog. Communicate stories with design, express emotions with stories.
2.Communicate with the users. Understand the interaction and preferences of users.
3.Communicate with peers. The power of sharing is infinite.
4.Learn some coding knowledge. Jump out your limited thinking.

Goal: to Become a Knowledgeable and Specialized High-End Designer.

If you understand the concept of the designer and know better about prototyping tools than others, such as the popular Axure, Mockplus and etc, that will much helpful to be a good designer. Moreover, with a good combination of tools and theories, your promotion will be not far away, won’t you? It’s bound to be along way to become a professional designer, just be patient, and you will gain what you want.

Original Posted at: https://www.mockplus.com

About Author

Grace Jia
Email: grace@jongde.com 

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