Top UX Celebrities you MUST follow to become great designer

Don Norman 

Don Norman


Bio - Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. He is a co-founder and consultant with the Nielsen Norman Group. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.


- https://en.wikipedia.org/wiki/Don_Norman

https://www.linkedin.com/in/donnorman/





Jakob Nielsen


Jakob Nielsen


Bio - Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use.

 

https://www.linkedin.com/in/jakobnielsenphd/

https://en.wikipedia.org/wiki/Jakob_Nielsen_(usability_consultant)

https://www.nngroup.com/people/jakob-nielsen/ 



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Jared Spool 


Jared Spool


Bio - Jared Spool is an American writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering (UIE), a research, training, and consulting firm that specializes in website and product usability. He is also an amateur magician. Spool attended Niskayuna High School in Niskayuna, NY.

Spool has been working in the field of usability and design since 1978, before the term usability was ever associated with computers.


https://www.uie.com/ 

https://en.wikipedia.org/wiki/Jared_Spool

https://www.linkedin.com/in/jmspool/





LUKE WROBLEWSKI


LUKE WROBLEWSKI


Bio - Luke is currently a Product Director at Google. Earlier he was the CEO and Co-founder of Polar (acquired by Google in 2014) and the Chief Product Officer and Co-Founder of Bagcheck (acquired by Twitter in 2011).


Prior to founding start-ups, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital, the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and a Senior Interface Designer at NCSA: the birthplace of the first popular graphical Web browser, NCSA Mosaic.



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Luke is the author of three popular Web design books (Mobile First, Web Form Design & Site-Seeing: A Visual Approach to Web Usability) in addition to many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a Co-founder and former Board member of the Interaction Design Association (IxDA).


Luke also founded LukeW Ideation & Design, a product strategy and design consultancy, and taught graduate interface design courses at the University of Illinois. 


https://www.linkedin.com/in/lukew/

https://www.lukew.com/

https://www.lukew.com/about/






Nir Eyal

Nir Eyal


Bio - Bestselling author of "Hooked" and "Indistractable"

I'm the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Previously, I taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School and I've sold two technology companies since 2003.


For most of my career I've worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

https://twitter.com/nireyal 

https://www.nirandfar.com/about-nir-eyal/ 





Scott Klemmer 


Scott Klemmer

BioScott is a Professor of Cognitive Science and Computer Science & Engineering at UC San Diego, where he co-founded the Design Lab. He previously served as Associate Professor of Computer Science at Stanford, where he co-directed the HCI Group, held the Bredt Faculty Scholar chair, and was a founding participant in the d.school. He has a PhD in CS from Berkeley and a dual BA in Art-Semiotics and Computer Science from Brown (with Graphic Design work at RISD).



https://en.wikipedia.org/wiki/Scott_Klemmer

https://www.linkedin.com/in/scott-klemmer-730a93/ 

https://d.ucsd.edu/srk/about/ 



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Steve Krug 


Steve Krug

BioSteve Krug is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 500,000 copies in print.

Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.


https://twitter.com/skrug

http://www.sensible.com/about.html 




Aarron Walter


Aarron Walter


Bio - Aarron Walter is senior product and design lead at Resolve to Save Lives where he’s explores how design and technology can help fight COVID-19. Formerly, he was the VP of content at InVision, drawing upon twenty years of experience running product teams and teaching design to help companies enact design best practices. 

Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and many Fortune 500 companies, startups, and venture capital firms. 

Aarron is a keynote speaker and has spoken at more than a hundred conferences, events, and companies on five continents. He’s also the cohost of the Webby nominated Design Better podcast.


https://www.aarronwalter.com/about

https://twitter.com/aarron/



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Irene Au


Irene Au


Bio - Design Partner at Khosla Ventures; former boss of design at Google, Yahoo, Udacity. Teaches yoga at Avalon Yoga, Palo Alto.

I am an operating partner at Khosla Ventures, working with portfolio companies to make their design and UX great. I build high performing teams, establish design practices, mentor and grow the next generation of great designers, and design interfaces and experiences. I drive strategic discussions at the highest levels of companies, focusing first on user needs to inspire product innovation.

As former head of the design teams for Google and Yahoo, I have been one of the biggest employers of UX talent. I have led design and user experience at Google, Yahoo, Netscape, and Udacity.

https://twitter.com/ireneau

https://about.me/ireneau





Andy Budd


Andy Budd


Bio - As a well-known agency founder and design leader, Andy helps companies like Virgin Holidays, John Lewis and Penguin Random House with issues of customer experience, product strategy, and digital transformation.

Andy’s role at Clearleft is to set strategy and vision, promote the value of design, and help our clients realise their digital potential. Andy is very active in the day-to-day running of the company, managing our leadership team, setting company culture, and looking after the happiness and wellbeing of our 30+ staff.

Andy is a designer at heart, having spent over 20 years in the field. He loves using his knowledge of design, technology, and human behaviour to influence product strategy. As such, Andy is in his element when working alongside board members and their management teams.

http://www.andybudd.com/about.htm

https://twitter.com/andybudd/




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Bill Buxton


Bill Buxton


Bio - Designer, author, researcher, lecturer. At MSR & prof at U of Toronto & TU/Eindhoven. Was at Xerox PARC, Alias|Wavefront & SGI. YouTube: wasbuxton.

Bill Buxton is a relentless advocate for innovation, design, and - especially - the appropriate consideration of human values, capacity, and culture in the conception, implementation, and use of new products and technologies.  This is reflected in his research, teaching, talks, and writing - including his past column on design and innovation for BusinessWeek.com, and his 2007 book, Sketching User Experiences.

He is a Partner Researcher at Microsoft Research, where he has been employed since December 2005. Prior to that, he was Principal of his own Toronto-based boutique design and consulting firm, Buxton Design.

http://www.billbuxton.com/

https://twitter.com/wasbuxton

http://www.billbuxton.com/ 



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Kathy Baxter 


Kathy Baxter


Bio - As an Architect of Ethical AI Practice at Salesforce, Kathy develops research-informed best practice to educate Salesforce employees, customers, and the industry on the development of responsible AI. She collaborates and partners with external AI and ethics experts to continuously evolve Salesforce policies, practices, and products. Prior to Salesforce, she worked at Google, eBay, and Oracle in User Experience Research. She received her MS in Engineering Psychology and BS in Applied Psychology from the Georgia Institute of Technology. The second edition of her book, "Understanding your users," was published in May 2015. You can read about her current research at einstein.ai/ethics. 

https://www.linkedin.com/in/kathykbaxter/

https://medium.com/@kathykbaxter

https://twitter.com/baxterkb




Alan Cooper


Alan Cooper


Bio - ‘Father of Visual Basic,' inventor of design personas, produced 'the first serious business software' for PCs

Alan Cooper (born June 3, 1952) is an American software designer and programmer. Widely recognized as the “Father of Visual Basic", Cooper is also known for his books About Face: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products. On April 28, 2017, Alan was inducted into the Computer History Museum's Hall of Fellows "for his invention of the visual development environment in Visual BASIC, and for his pioneering work in establishing the field of interaction design and its fundamental tools.


https://www.youtube.com/channel/UCg80ohfXMXQJ5p5YHsSVSCw 

https://twitter.com/MrAlanCooper




Erika Hall


Erika Hall


Bio - Author of Just Enough Research. 2nd edition is out now! Co-founder of Mule Design. Consultant who can help you do things better. 

Erika Hall is the co-founder and Director of Strategy at Mule. She has advocated for the importance of evidence-based design and strong language since the late 20th century. This represents decades of fisticuffs.

Her consulting practice focuses on helping organizations make better, more evidence-based decisions. This includes mentorship around creating a qualitative research practice, process redesign, as well as coaching and training in the form of talks and workshops for leaders and teams who just need a dose of expertise in a specific area

She is the author of Just Enough Research, now in its second edition, and Conversational Design, both from A Book Apart. Erika loves helping people overcome the often invisible organizational barriers to doing good work.

https://twitter.com/mulegirl 

https://muledesign.com/speaking/erika-hall




David Travis


David Travis


Bio - David Travis is the founder of Userfocus. He holds a BSc (Hons) degree and a PhD in Psychology and he is a Chartered Psychologist. His professional affiliations include membership of the Experimental Psychology Society, the Information Architecture Institute and the Usability Professionals Association and he is an Associate Fellow of the British Psychological Society. His career spans three decades as a researcher, author and consultant. David has carried out usability consulting activities for a number of clients and he has delivered over 200 seminars in usability for a range of private and public sector organisations. He has written two books on usability (Effective Color Displays: Theory and Practice and E-Commerce Usability) and co-edited a third (Information Superhighways: Multimedia Users and Futures). David is the founder of Userfocus (www.userfocus.co.uk)

https://www.interaction-design.org/david_travis

https://twitter.com/userfocus

https://medium.com/@userfocus 

https://www.linkedin.com/in/davidtravis


Ways to recruit users in User research

Ways to recruit users in  User research


User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to work with to make the best designs. User researchers use various methods to expose problems and design opportunities, and find crucial information to use in their design process. User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. This field of research aims at improving the usability of products, services, or processes by incorporating experimental and observational research methods to guide the design, development, and refinement of a product. User researchers often work alongside designers, engineers, and programmers in all stages of product creation and idealization.


When it comes to user research activities the biggest challenge for any researcher is ‘users (participants) recruitment’ due to certain factors of cost, ways and finding suitable profiles. There is a great article about "basics of recruiting users for research” by Interaction Design Foundation. 

There are different ways which researchers or researchers operations can opt to recruit participants for research activities: 

1. User research participants database

If you are not maintaining the previously contacted research users or participants records in your organisation, then this is time you should start. User research database may be used for future research as well if there is a criteria matching in screener or profile. 

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2. Product owner/Sales contacts

This specially works well in B2B ecosystem, product owners or Sales SPOCs can help in bridging with target participants or leads which can be utilised for screening and sampling. 

3. Snow ball sampling

Snowball sampling or chain-referral sampling is defined as a non-probability sampling technique in which the samples have traits that are rare to find. This is a sampling technique, in which existing subjects provide referrals to recruit samples required for a research study. 



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4. Social media sampling

Social media networks becomes a gold mine when recruiting for general population but not limited to only B2C context. Researchers can also release recruitment notes/surveys/screeners over different social media platforms or social groups of specialised roles (e.g. Google Groups, LinkedIn groups etc.). This is effective and low budget way to recruit participants. Only cons is the uncertainty in responses and  higher turn around time. 

5. User recruitment firms

User recruiting firms serve as a great help to organisations & researchers in finding the participants matching with profiles and screeners. Researchers generally connect with these firms or vendors with a requirement of research and most of the work of recruitment is outsourced. This brings ease for researcher up to certain extent. Budget limits can be high for firms and vendors. 

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6. Online platforms to recruit participants

User research online platforms also offer the service to recruit participants for your study with some extra budget. This becomes very useful when going for remote user research activities and surveys. Researchers can also pay per session, pay per respondent etc. For ex. UserZoom Go, Ethnio, User Interviews, Respondents, UserBrain, UserCrowd etc. are some services which offers not only remote user testing but also provide an ease in recruiting participants for your research.


Read more: 


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Top Alternatives of Figma - prototyping tools

Top Alternatives of Figma


InVision

Invision tool

The digital product design platform used to make the world's best customer experiences
URL: https://www.invisionapp.com/




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Sketch 


Sketch tool

Sketch is a vector graphics editor for macOS developed by the Dutch company Sketch B.V. (formerly named Bohemian Coding). It was first released on 7 September 2010 and won an Apple Design Award in 2012.
URL: https://www.sketch.com/ 

Moqups


Moqups tool

Moqups is a visual collaboration tool that combines whiteboard, diagram, and design features in a single, online app.
URL: https://moqups.com/





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Axure RP

Axure RP Tool

Axure RP is the only prototyping software that lets you quickly make rich, functional prototypes so you can make informed choices even on your most urgent projects.
URL: https://www.axure.com/

Lucidchart 


Lucidchart tool
Create flowcharts & diagrams online with Lucidchart. No download needed. Get the most powerful, professional diagram software on the market. Collaborative. Over 10,000,000+ Users. Seamless Integrations. For PC, Mac, and Linux. Intuitive. Secure & Reliable.
URL : https://www.lucidchart.com/


Balsamiq 


Balsamiq tool
With Balsamiq, anyone can design great websites. Try it for Free! Collaborate Smoothly. Rapid wireframing. One time purchase. Free Trial - Download Now. Mockups for MacOSX. Licenses tied to humans. Work Faster & Smarter.
URL: https://balsamiq.com/


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Adobe XD

Adobe XD tool

The all-in-one UX solution for designing websites, mobile apps, & more. Free! Developer handoff. Fast, versatile artboards. Smart canvas navigation. Mac and Windows.



UXPin 

UXPin tool


UXPin is not your average prototyping tool for linking static screens or artboards with transitions.
URL: https://www.uxpin.com/ 



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