The Business Show 2022, London

Britain's Biggest Business Show is back for 2022, returning to ExCeL London on the 16th & 17th of November!

The Business Show 2022, London

The Business Show 2022, London

UXNESS - a proud media partner

Are you looking to start a business or grow your existing business? Helping small businesses grow and develop, the 44th edition of the show will reveal the secrets of business adaptation, innovation and survival in the business world through finding and purchasing the products and services that your business needs to take you to the next level. 

Running alongside The Business Show this year we have Working From Home Live and Retrain Expo, offering everything you or your business needs to successfully adapt to the ever changing industry advances. Retrain Expo helps you re-skill and retrain for the future, whereas Working From Home Live offers the tools and resources needed to work remotely. 

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We also have the return of Going Global, this show provides unparalleled education and information on trade agreements, international strategy, cultural and economic differences, and connects you with an abundance of business owners, under one-roof, who are looking to invest abroad. 

With over 750 exhibitors, 350 seminars from business experts , speed networking and unmissable masterclasses covering everything from keeping your workplace safe to optimising your website and taking your business online, visitors will leave with all the resources needed to succeed in their industry.

So what are you waiting for? To register for your free ticket, simply head over to | @TheBusinessShow 

The Business Show 2022, London

The Business Show 2022, London


UXNESS - a proud media partner




3 Months free Interaction Design Foundation



Upcoming UX Conferences to attend in 2023


Top UX Conferences of 2023

Upcoming UX conference & events in 2023


23 - 28 July 2023

Venue: Copenhagen, Denmark


CHI 2023

23-28 Apr 2023

Venue: Hamburg, Germany | Hybrid


ICHCI 2023

04-05 May 2023

Venue: Amsterdam, Netherlands



19-21 Feb 2023

Venue: Lisbon Portugal


UX Tools Survey 2022

UX Copenhagen 2023

23-24 Mar 2023

Venue: Copenhagen, Denmark


Interaction 2023

25 Feb - 03 Mar 2023

Venue: Zurich Switzerland


UXPA International 2023

20 - 23 June 2023

Venue: Austin, TX, USA


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Confab 2023

30 Apr - 03 May 2023

Venue: Minneapolis USA


IUI 2023

27 - 31 Mar 2023

Venue: Sydney, Australia


Creativity & Cognition 2023

19 - 21 June 2023

Venue: Online


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NN/g Virtual UX Conference 2022


Venue: TBD

Website - TBD

Savvy UX Summit 2023


Venue: TBD

Website - TBD

World Usability Congress 2023


Venue: TBD

Website - TBD

For more UX Conference & events please visit UX Events at UXness

Connect with us to partner, promote or list UX events at UXness and reach 35K+ UX folks across the globe. Write us at 

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Top UX Celebrities you MUST follow to become great designer

Don Norman 

Don Norman

Bio - Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. He is a co-founder and consultant with the Nielsen Norman Group. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.


Jakob Nielsen

Jakob Nielsen

Bio - Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. 

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Jared Spool 

Jared Spool

Bio - Jared Spool is an American writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering (UIE), a research, training, and consulting firm that specializes in website and product usability. He is also an amateur magician. Spool attended Niskayuna High School in Niskayuna, NY.

Spool has been working in the field of usability and design since 1978, before the term usability was ever associated with computers.



Bio - Luke is currently a Product Director at Google. Earlier he was the CEO and Co-founder of Polar (acquired by Google in 2014) and the Chief Product Officer and Co-Founder of Bagcheck (acquired by Twitter in 2011).

Prior to founding start-ups, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital, the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and a Senior Interface Designer at NCSA: the birthplace of the first popular graphical Web browser, NCSA Mosaic.

Effective UX Strategies for Educational Websites

Effective UX Strategies for Educational Websites

Education websites serve as a resource for potential students, current students, alumni, instructors, and staff. Without ever setting foot on campus, a good UX design for education demonstrates what it takes to be a student at that school.

Website design is continuously evolving, yet many educational websites fall behind. As a result, their visitors frequently notice concerns such as unclear navigation, a high number of 404 pages owing to poor maintenance, and obsolete design.

However, things have changed in recent years. With online education expanding at the velocity of light, the online courses and colleges offering them has grown, enabling the need for a great web presence.

Why is UX essential in educational websites?

Enhancing the user experience may be a key driver of inquiries and registrations from potential students for institutions. Making it simpler for users to discover the most pertinent content on your website will, for one thing, pave the way for conversion.

Giving users a more engaging, delightful online experience also leaves a wonderful first impression. It will motivate consumers to visit your website for longer stretches of time. This helps them learn more about your institution and what it has to offer, which will only improve your prospects when they are ready to decide whether or not to join.

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7 Effective UX Strategies for Educational websites

  1. Visuals that stand out

A rich, interesting mix of graphics on your site may also be beneficial to UX. Visuals may serve to demonstrate specific ideas or concepts, give a break from writing, and establish your brand identity. While it may be tempting to pack content or CTAs into every accessible area of the website, it is critical to maintaining a reasonable amount of 'white space' on your website. 

For example, when placing a text on the page, it's essential to employ paragraphs often to prevent having large blocks of text that are awkward and distracting for the readers.

  2. Information structure

Websites for academic institutions may demand a large amount of information, with each page of material necessary to meet various purposes. As a result, developing menu bars that make it simple for prospects, existing pupils, and other users to locate what they are looking for might be difficult. Many schools address this by redesigning their menu structure and creating distinct website sections for diverse audiences.

   3. Adaptive design 

Site designs must be responsive and optimised for all devices. The Mobile-Friendly Test in the Google Search Console may be a fantastic tool for assessing your site's responsiveness. However, physically assessing your site by signing in using several devices is vital. Several faults with your site, such as tiny flaws or inconsistent design, may go undetected by the agency.

  4. Consistency

We've frequently come across online pages where clicking on a menu item or button sends us to a whole new web page. 

Inconsistent design can be incredibly off-putting to website visitors. A page that has a separate menu hierarchy, structure, or aesthetic style from the rest of the webpage challenges users to retrain how to discover what they're searching for. While different areas of your webpage will naturally require different layouts in order to express certain information, having some constant aspects will assist in keeping your website rooted.

  5. Easy navigation

Website navigation bars aid in directing viewers to the desired part of the website. The ultimate purpose of navigation is to help the client travel, however, some fall short. Approximately 70% of mobile visitors would abandon a website if they are unhappy with the navigation, implying that excellent navigation is essential for a user-friendly site. 

Sticky website navigation, for example, can reduce the number of scrolls required to reach the top of the page. Consider replacing a navigation menu with a sidebar or hamburger-style menus to make it look less congested.

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 6. Monitoring and enhancing site search

More than 80% of users prefer to utilise search to address their own issues. When potential students click the search button, the very first page they see must be the information they are looking for. Finding useful information is at the heart of a successful user experience, thus higher education marketers must invest in site search. There are various tools, such as Elastic Search, that may assist ed marketers in refining their search for a pleasant user experience.

 7. Broken links

Although 404 errors and broken links are generally not penalised by search engines too severely, visitors can nonetheless be quite offended by them. Your website's user experience and trustworthiness are both harmed by broken links. It is important to regularly audit websites to find broken links in order to combat this. Including a search box on your website may persuade visitors to stay on it. Humorous branding components on your 404 web pages can assist in turning a terrible situation around. The use of humorous pictures of school mascots in user experience design for websites for higher education can assist in retaining branding throughout the user experience.

Sensible web design is crucial

Although measuring UX can be challenging, there is a wide range of information sources you can turn to that can give you clues about how easy it is for visitors to browse your website. By providing the most pertinent information in an approachable manner, a well-designed site that adheres to the guidelines and UX strategies will undoubtedly be more appealing to prospective students. 

Developing the most user-friendly web design is essential nowadays. Employing the top UX designers can be challenging. However, GraffersID can help you with that. We identify the best candidates for all of your web development needs. Hire remote UX designer with the relevant training and expertise who can help you elevate your web design.

About Author

UX Author

Siddharth Sharma
SEO Expert at GraffersID

Bio - I am Siddharth Sharma, SEO Expert at GraffersID. I have years of experience in the field of Digital marketing and also love to contribute my knowledge on the leading website.

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The Science Behind Better Experience Design

What if I were to tell you that we can rig how consumers remember brand experiences; inducing positive memories and completely overriding negative ones?

Peak-End Rule
The peak-end rule is a psychological heuristic, or mental shortcut, that impacts how people remember past events.

For brands, it’s paramount  to consider all of the cognitive biases that affect the customer decision process.

In understanding this, we can maximise our ability to establish deeper, richer connections with our consumers with less effort.

Peak end rule

The science

The peak-end rule suggests that our brains simply cannot remember every detail of every day, we are limited in what information we can store.

Our brain shortcuts this process by condensing our experiences into a series of snapshots, consisting of the intense positive or negative moments (the “peaks”) and the final moments of an experience (the “end”).

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Conceived by professors Kahneman & Tversky in 1999, several studies, conducted over an array of diverse circumstances, support the theory’s validity.

inside airplane sitting


Creating peaks:
Television commercials that create positive feelings are rated more highly by viewers if there are peaks of intensity and end on a positive note, rather than a commercial that was consistently pleasant all the way through.

Holidays that ended on a bad flight home are remembered less favourably, despite everything on the holiday going well.

The perils of an unhappy ending:
A 2008 study demonstrated that college students who received a desirable gift, followed by a less desirable gift, were less happy than college students who only received the one desirable gift, despite receiving an extra gift.

Likewise, children were more pleased after receiving a chocolate treat alone, rather than a chocolate treat followed by a mildly enjoyable piece of gum.

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Negative experiences are redeemable:
It’s no wonder women subject themselves to the pain of childbirth all over again, willingly, when their harrowing experiences end on such a rewarding high of a child.

A study proved that even a colonoscopy that had an extra 20 seconds, which were merely uncomfortable, not painful, added on to the end was rated better than those who did not receive the extra 20 seconds, despite being in discomfort for longer.

As a less gross example, patrons who received an otherwise negative dining experience, but were given a free dessert at the end, rated their experience considerably more favourably than those who did not.

“Manufacture the emotional peak purposefully, to create it by design.”
Adam Toporek, CX thought leader and author


Onboarding in software is a key opportunity to consider Peak-end. Modern apps like Slack focus on frictionless journeys which leave users feeling good about the experience.

Enterprise softwares

In summary
Cognitive biases arbitrate entire segments of our memories so all that is left is how we felt during the peak and the end of the experience.

So how can we use this to our advantage?

Don’t be passive in allowing a consumer to meander through interactions with your platforms, be active; curate intentional designs devised to be affecting.

Brands need to design experiences for their consumers that will create an indelible impact. They will always remember the peaks and the end, so be exciting, surprising, and go out with a bang.

About the author

Anna Ryan is a strategist at Athlon working within research and insights. Her work helps create brand and product experiences that transform global brands and scale-ups.

For more information on Athlon contact 
Ranzie Anthony 

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