The Phasing Out of Adobe XD: What You Need to Know in 2024

Phasing Out of Adobe XD 2024

Adobe XD 2024

Adobe XD, a popular tool for designing and prototyping user experiences, has been a cornerstone for UX/UI designers since its launch. In 2024, Adobe announced significant changes to its product lineup, which included the decision to phase out Adobe XD (ref). This decision has left many in the design community wondering about the future of their workflows and the tools they rely on.

Adobe Experience Design

Adobe XD, officially known as Adobe Experience Design, was introduced to provide a comprehensive solution for designing user interfaces and experiences. It offered a robust set of features including vector design tools, prototyping capabilities, and seamless integration with other Adobe Creative Cloud applications. XD became a go-to tool for many designers due to its intuitive interface and powerful capabilities.

Why is Adobe XD Discontinued?

The decision to discontinue Adobe XD stems from several factors:

  1. Market Competition: Over the years, the market for design tools has become increasingly competitive. Tools like Figma and Sketch have gained significant traction, offering features that cater to collaborative and cloud-based workflows, which are highly valued in modern design environments.

  2. Strategic Focus: Adobe has been shifting its focus towards other innovative technologies and products. The rise of AI and machine learning in design tools has pushed Adobe to invest in new areas that promise to deliver more advanced and integrated solutions for creatives.

  3. User Feedback: Adobe has always been responsive to user feedback. Over time, designers expressed a need for more collaborative and real-time features, which are areas where competitors like Figma excel. This feedback played a crucial role in Adobe's strategic decision to phase out XD.

Is Adobe XD Still in Maintenance Mode?

As of 2024, Adobe XD is in maintenance mode. This means that while Adobe will continue to provide essential updates and bug fixes to ensure stability and security, there will be no new feature developments or major updates. Existing users can still use the tool, but it will not see the advancements that other Adobe products might receive.

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Is Adobe XD Discontinued in 2024?

Yes, Adobe XD is officially being phased out in 2024. Adobe has confirmed that it will cease major updates and new feature development for XD, marking the end of its lifecycle as a primary design tool in Adobe's lineup.

What is Replacing Adobe XD?

Adobe has introduced Adobe Firefly, a new suite of design tools powered by AI and machine learning. Adobe Firefly aims to offer a more integrated and intelligent design experience, addressing the modern needs of designers for real-time collaboration, advanced prototyping, and seamless integration with other Creative Cloud applications. Firefly's capabilities extend beyond traditional design tools, incorporating AI-driven features that enhance creativity and productivity.

Is Adobe XD Being Phased Out?

Indeed, Adobe XD is being phased out. This transition will take place gradually throughout 2024, giving users time to migrate their projects and workflows to alternative tools. Adobe is providing resources and support to help users transition smoothly to Adobe Firefly or other design solutions within the Creative Cloud ecosystem.

Alternatives to Adobe XD

With Adobe XD being phased out, designers might consider several other powerful prototyping tools available in the market. Some of the prominent alternatives include:

  1. Figma: Known for its robust collaboration features, Figma allows multiple designers to work on the same project simultaneously. It offers a cloud-based platform with real-time feedback, making it a strong contender for teams looking to maintain a seamless workflow.

  2. Sketch: Popular among Mac users, Sketch offers a powerful vector-based design toolset with extensive plugin support. Its user-friendly interface and strong community support make it a favorite for many UI/UX designers.

  3. Axure RP: Axure RP is known for its advanced prototyping capabilities, including dynamic content, conditional logic, and adaptive views. It’s ideal for designers who need to create highly interactive prototypes and detailed specifications.

  4. InVision: InVision provides a comprehensive suite of design and prototyping tools. Its cloud-based platform supports collaboration, and its integration with other design tools makes it a versatile choice for design teams.

  5. Adobe Firefly: As the designated successor to Adobe XD, Firefly integrates AI-powered features to enhance creativity and streamline workflows. It promises to offer advanced prototyping and collaboration features, making it a future-ready tool for designers.

Adobe Firefly

Adobe Firefly represents the future of design tools within Adobe's Creative Cloud. Leveraging the power of AI, Firefly offers features that allow designers to automate repetitive tasks, generate design variations quickly, and collaborate in real-time with team members. It promises to enhance the creative process by providing intelligent suggestions and streamlining workflows, making it an attractive option for designers looking to stay at the forefront of the industry.

In conclusion, while the discontinuation of Adobe XD marks the end of an era, it also heralds the beginning of a new chapter with Adobe Firefly and other competitive tools. Designers can look forward to more advanced, efficient, and collaborative tools that will empower them to create exceptional user experiences in the years to come. 

Comprehensive Guide to AARRR Metrics for Startup Growth

AARRR Metrics for Startup Growth

In the fast-paced world of startups, understanding and optimizing growth is crucial. One of the most effective frameworks for analyzing and enhancing growth is the AARRR metrics model, also known as Pirate Metrics. Developed by Dave McClure, AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue. This model provides a structured approach to understanding and optimizing the customer lifecycle, driving sustainable growth for startups.

What is the AARRR Pirate Metrics Framework?

The AARRR Pirate Metrics Framework, often referred to as the AARRR framework or AARRR model, is a five-step process used to analyze and optimize the customer journey. The framework helps startups and businesses understand how users interact with their product or service and identify key areas for improvement. By breaking down the customer lifecycle into distinct stages, the AARRR funnel allows for targeted strategies to enhance each phase.  

What is AARRR used for? 

AARRR is used to systematically track and improve the different stages of the customer journey, starting with how customers are acquired.

What is the difference between AARRR and HEART? 

The AARRR model focuses on customer lifecycle stages, whereas the HEART framework, developed by Google, focuses on user experience and usability metrics (Happiness, Engagement, Adoption, Retention, and Task success).

Which of the following are levels of pirate metrics? 

The levels of pirate metrics are Acquisition, Activation, Retention, Referral, and Revenue.

What is the pirate funnel used for? 

The pirate funnel is used for mapping out and optimizing the entire customer journey, from initial acquisition to generating revenue.

What is the AARRR model of customer engagement? 

The AARRR model of customer engagement is a structured approach to enhancing user interaction and satisfaction through the stages of Acquisition, Activation, Retention, Referral, and Revenue.

Understanding AARRR Metrics or Pirate Metrics

1. Acquisition

Definition: Acquisition refers to the process of attracting potential customers to your product or service. It’s the first step in the customer lifecycle and involves all the activities that bring users to your platform.

Key Channels:

  • Organic Search: Optimizing your website for search engines to attract visitors.
  • Paid Advertising: Using PPC campaigns on platforms like Google Ads and social media.
  • Content Marketing: Creating valuable content to attract and engage your target audience.
  • Social Media: Leveraging social networks to reach potential customers.
  • Email Marketing: Sending targeted emails to attract new users.

Tools and Techniques:

  • Google Analytics: For tracking website traffic and user behavior.
  • SEO Tools (e.g., Ahrefs, SEMrush): For optimizing your site and content for search engines.
  • Ad Platforms (e.g., Google Ads, Facebook Ads): For managing and optimizing paid campaigns.

Successful Strategies:

  • Creating high-quality, SEO-optimized content to drive organic traffic.
  • Running targeted ad campaigns based on detailed customer personas.
  • Utilizing social proof and influencer marketing to build trust and attract new users.

2. Activation

Definition: Activation is about ensuring that users have a great first experience with your product or service. It’s the stage where a visitor becomes an engaged user.

Key Strategies:

  • User Onboarding: Designing a seamless onboarding process that guides users through the initial setup.
  • User Experience (UX): Ensuring your product is easy to use and provides immediate value.
  • Personalization: Tailoring the user experience based on individual user data.

Tools and Techniques:

  • In-App Messaging: Using tools like Intercom to guide users through onboarding.
  • A/B Testing: Continuously testing and optimizing onboarding flows.
  • Analytics: Using tools like Mixpanel or Amplitude to track user behavior and identify drop-off points.

Successful Strategies:

  • Creating an intuitive and frictionless onboarding process.
  • Providing educational resources such as tutorials, webinars, and FAQs.
  • Personalizing the user experience to make it relevant and engaging from the start.

3. Retention

Definition: Retention is the measure of how well you keep your customers coming back to your product or service over time. High retention rates are indicative of a product that meets users' needs and delivers ongoing value.

Key Metrics:

  • Churn Rate: The percentage of users who stop using your product over a given period.
  • Customer Lifetime Value (CLV): The total revenue a customer is expected to generate over their lifetime.

Tools and Techniques:

  • Customer Feedback: Using surveys and feedback tools to understand user needs and pain points.
  • Engagement Tools: Utilizing email marketing and push notifications to keep users engaged.
  • Product Updates: Regularly updating and improving your product based on user feedback.

Successful Strategies:

  • Providing exceptional customer support to address issues quickly.
  • Regularly communicating with users through newsletters, updates, and personalized messages.
  • Continuously improving the product based on user feedback and analytics.

4. Referral

Definition: Referral is about encouraging your existing users to refer new users to your product. Word-of-mouth and referral programs can be powerful drivers of growth.

Key Strategies:

  • Referral Programs: Creating structured programs that incentivize users to refer others.
  • Social Sharing: Making it easy for users to share your product on social media.
  • Partnerships: Collaborating with complementary businesses to reach new audiences.

Tools and Techniques:

  • Referral Software: Using tools like ReferralCandy or Friendbuy to manage referral programs.
  • Analytics: Tracking referral sources and understanding what motivates users to refer others.

Successful Strategies:

  • Offering compelling incentives for referrals, such as discounts, credits, or exclusive content.
  • Creating shareable content and making it easy for users to refer their friends.
  • Building a strong community around your product to encourage organic referrals.

5. Revenue

Definition: Revenue is the money your business earns from its customers. It’s the ultimate goal of any business and the final stage in the AARRR framework.

Key Metrics:

  • Average Revenue Per User (ARPU): The average revenue generated per user.
  • Revenue Growth Rate: The rate at which your revenue is growing over time.

Tools and Techniques:

  • Pricing Strategy: Continuously testing and optimizing your pricing to maximize revenue.
  • Sales Tools: Using CRM systems and sales analytics to track and optimize the sales process.
  • Upselling and Cross-Selling: Encouraging customers to purchase additional or more expensive products.

Successful Strategies:

  • Implementing tiered pricing to cater to different customer segments.
  • Offering add-ons or premium features to increase ARPU.
  • Continuously optimizing the sales funnel to reduce drop-offs and increase conversions.


The AARRR metrics framework is a powerful tool for understanding and optimizing the key stages of the customer lifecycle. By focusing on Acquisition, Activation, Retention, Referral, and Revenue, startups can create a structured approach to growth that drives sustainable success. Implementing and continuously refining strategies for each stage can help startups attract, engage, and retain users while maximizing revenue. Whether you're just starting out or looking to scale, mastering AARRR metrics is essential for achieving long-term growth.

UX Researcher Salary Insights: Industry Trends and Projections

UX Researcher Salary

Who are UX Researchers?

UX (User Experience) researchers are professionals dedicated to understanding user behaviors, needs, and motivations through various research methods. Their primary goal is to gather insights that inform the design and development of user-friendly products, services, and systems. By ensuring that these products meet the user's needs effectively, UX researchers play a crucial role in enhancing user satisfaction and engagement.

Education and How to Become a UX Researcher

Educational Background

While a PhD is not a requirement for becoming a UX researcher, most professionals in this field hold a bachelor's or master's degree in related disciplines such as:

  • Psychology: Understanding human behavior is fundamental to UX research.
  • Human-Computer Interaction (HCI): Focuses on the design and use of computer technology, emphasizing the interfaces between people (users) and computers.
  • Design: Provides a strong foundation in creating user-centric products.
  • Sociology/Anthropology: Offers insights into human behavior and social patterns.

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Key Skills and Experience

To become a successful UX researcher, you need a combination of specific skills and practical experience:

  • Research Methods: Mastery of qualitative and quantitative research techniques.
  • Analytical Skills: Ability to interpret data and derive actionable insights.
  • Communication: Strong ability to present findings to stakeholders clearly and effectively.
  • Empathy: Understanding user needs and experiences to advocate for user-centered design.

How Much Can You Earn as a UX Researcher?

Average Salaries

The salary of a UX researcher can vary based on experience, education, location, and industry. On average:
  • Entry-Level: UX researchers can expect to earn between $60,000 and $80,000 annually.
  • Mid-Level: With several years of experience, salaries typically range from $80,000 to $110,000.
  • Senior-Level: Experienced professionals can earn between $110,000 and $140,000 or more.

Salaries at Top Companies

Companies known for their competitive salaries often attract top UX talent. Here are examples of what major tech companies pay their UX researchers:


  • Entry-Level: Approximately $90,000 to $120,000 annually.
  • Mid-Level: Around $120,000 to $160,000 annually.
  • Senior-Level: Potentially $160,000 to $200,000 or more annually.


  • Entry-Level: Approximately $85,000 to $110,000 annually.
  • Mid-Level: Around $110,000 to $150,000 annually.
  • Senior-Level: Potentially $150,000 to $190,000 or more annually.

Highest UX Researcher Salaries

At the top end of the scale, particularly in senior or managerial positions, UX researchers can earn substantial salaries. In some high-demand markets or leading tech companies, top professionals can command salaries upwards of $150,000 to $200,000 annually.

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Career Path and Demand for UX Researchers

Is UX Research Hard to Get Into?

Entering the field of UX research can be challenging due to the specialized skill set and experience required. However, with a solid educational background, a robust portfolio, and relevant experience, you can improve your chances of breaking into this rewarding field.

Are UX Researchers in High Demand?

Yes, UX researchers are in high demand. As companies increasingly prioritize user-centered design, the need for professionals who can provide insights into user behavior and preferences has grown significantly. This demand spans various industries, including technology, healthcare, finance, and e-commerce.

Becoming a UX researcher involves a combination of education, skills, and practical experience. With the growing demand for user-centered design, UX researchers can enjoy competitive salaries and significant career growth. By continuously learning and adapting to new trends and methodologies, you can build a successful and rewarding career in UX research.

10 Heuristic Principles – Jakob Nielsen’s (Usability Heuristics)

Heuristic principles

Updated: 10 July 2024

What are Nielsen's heuristic principles?

Heuristic Evaluation is a usability inspection method for computer software that helps to identify usability problems in the user interface (UI) design. It specifically involves evaluators examining the interface and judging its compliance with recognized usability principles (the "heuristics").

Jakob Nielsen's heuristics are probably the most-used usability heuristics for user interface design. Nielsen developed the heuristics based on work together with Rolf Molich in 1990. The final set of heuristics that are still used today were released by Nielsen in 1994. Also known as Usability Heuristics, Nielsen heuristics. 

Why are Heuristic Principles Important?

Heuristic principles are important because they provide a quick and effective way to identify and fix usability issues early in the design process, saving time and resources. They ensure consistency, reducing cognitive load and helping users navigate systems more efficiently. Additionally, they focus on user needs, enhancing satisfaction and engagement, which are critical for the success of any product.

In summary, heuristic principles are foundational tools that enhance usability, consistency, and user satisfaction, making them indispensable in the field of user experience design.

What are the 10 usability heuristics for user interface design?

  1. Visibility of System Status: Keep users informed about system status with timely feedback.
  2. Match Between System and the Real World: Use familiar language and concepts for users.
  3. User Control and Freedom: Provide options to undo actions and exit states easily.
  4. Consistency and Standards: Maintain uniformity and follow platform conventions.
  5. Error Prevention: Design to prevent errors before they occur.
  6. Recognition Rather Than Recall: Make information and actions visible to minimize memory load.
  7. Flexibility and Efficiency of Use: Cater to both novice and expert users with adaptable interfaces.
  8. Aesthetic and Minimalist Design: Avoid irrelevant information to keep the interface clean.
  9. Help Users Recognize, Diagnose, and Recover from Errors: Offer clear error messages and solutions.
  10. Help and Documentation: Provide easy-to-find, task-focused help and documentation.  

Let's deep dive and learn the Heuristics Principles in detail.

1. Visibility of system status

The system should always keep users informed about current state and actions through appropriate visual cues and feedback within reasonable time. 

Visibility of system status heuristic principle

Gmail loading a user’s mailbox. Tells the user to wait & Indicates the status of what’s going on.

Visibility of system status heuristic principle

Proper presentation of available seats and booked seats with price and other details.

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2. Match between system and the real world

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

Match between system and the real world

iBooks iPad application using the metaphor of wooden book shelf.

Match between system and the real world
Using real life metaphor in computer application.

Difference Between Qualitative and Quantitative Research in UX

Qualitative and Quantitative Research in UX

As a beginner in the UX research field, it's essential to understand the difference between qualitative and quantitative research methods. Both approaches play crucial roles in product development, but they serve distinct purposes and provide different types of insights.

Qualitative Analysis vs Quantitative Analysis

Quantitative analysis focuses on numerical data, providing concrete, measurable insights. It's concerned with the "what" and "how many" aspects of user behavior. For example, quantitative research might investigate how many users click on a specific button or how long it takes for a page to load.
On the other hand, qualitative analysis explores subjective characteristics and opinions, delving into the "why" and "how" aspects of user behavior. It's concerned with understanding users' thoughts, feelings, and experiences. Qualitative research might investigate why users prefer a particular feature or how they perceive the overall user experience.

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Defining Qualitative Research

Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language, text, video, photographs, or audio recordings. This approach helps researchers understand how individuals subjectively perceive and give meaning to their social reality. In UX research, qualitative methods are used to gain a deeper understanding of users' needs, motivations, and behaviors.
“There are also unknown unknowns, things we don’t know we don’t know.”
— Donald Rumsfeld, Former U.S. Secretary of Defense

Key Characteristics of Qualitative Research:

  • Non-numerical data: Qualitative research focuses on collecting and analyzing non-numerical data, such as text, images, or audio.
  • Subjective insights: Qualitative research provides subjective insights into users' thoughts, feelings, and experiences.
  • In-depth understanding: Qualitative research aims to gain a rich, in-depth understanding of users' perspectives and behaviors.

When to Use Qualitative Research:

  • When you want to understand users' motivations, needs, and behaviors in-depth.
  • When you need to explore complex, nuanced issues that can't be reduced to numbers.
  • When you want to gather rich, contextual data that provides a detailed understanding of users' experiences.

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Defining Quantitative Research

Quantitative research is the process of collecting, analyzing, and interpreting numerical data, such as statistics, metrics, or survey responses. This approach helps researchers understand patterns, trends, and relationships within large datasets. In UX research, quantitative methods are used to identify areas for improvement, measure the effectiveness of design changes, and track user behavior over time.
“Quantification clarifies issues which qualitative analysis leaves fuzzy. It is more readily contestable and likely to be contested. It sharpens scholarly discussion, sparks off rival hypotheses, and contributes to the dynamics of the research process.”
— Angus Maddison, Notable scholar of quantitative macro-economic history

Key Characteristics of Quantitative Research:

  • Numerical data: Quantitative research focuses on collecting and analyzing numerical data, such as statistics, metrics, or survey responses.
  • Objective insights: Quantitative research provides objective insights into user behavior, free from personal biases or interpretations.
  • Large-scale analysis: Quantitative research allows for the analysis of large datasets, enabling researchers to identify patterns and trends that may not be apparent through qualitative research alone.

When to Use Quantitative Research:

  • When you want to measure the effectiveness of design changes or track user behavior over time.
  • When you need to identify areas for improvement or optimize existing features.
  • When you want to analyze large datasets to uncover patterns and trends that inform product decisions.


In conclusion, qualitative and quantitative research methods serve different purposes in UX research. While qualitative analysis provides subjective, in-depth understanding of users' thoughts, feelings, and experiences, quantitative analysis offers objective, measurable insights into user behavior. By understanding the differences between these approaches, you'll be better equipped to choose the right method for your research goals and provide valuable insights that inform product development.

4th Annual UX Tools Survey 2024

UX Tools Survey 2024 win $100 Amazon Gift Card

Annual UX Tools Survey 2024 

After successfully completing the Annual UX Tools Survey campaign for the past three years—2021, 2022, and 2023—UXNess is thrilled to announce the launch of the 4th Annual UX Tools Survey 2024. This survey aims to gather insights from UX professionals, students, and enthusiasts about their preferences and usage of various UX and design tools. By participating, you help shape the future of UX tools and contribute valuable data that can enhance the industry's understanding of current trends and needs. 


UX Tools Survey 2024

This year's survey is particularly special as we have introduced a new category: 'AI/Gen AI Tools'. As artificial intelligence continues to revolutionize the field of UX, understanding how these tools are being integrated into design processes is crucial. The categories included in this year's survey are:

  • Wireframing & Prototyping
  • UI Design
  • Digital Whiteboarding
  • Design Handoff
  • User Research
  • User Behaviour Analytics
  • Virtual Collaboration
  • Generative AI in UX

We invite all UX designers, researchers, students, and professionals to take part in this survey. Your contributions will not only help the UX community but also provide you with a comprehensive understanding of the industry's direction and tool preferences.

Participate in the survey for a chance to win a $100 Amazon gift card!

UX Tools Survey 2024

Upcoming UX Conferences to attend in 2025

 Best UX Conference in 2025

Attending UX conferences offers numerous advantages, making them essential for professionals in the field. These events provide unparalleled networking opportunities, allowing attendees to connect with peers, potential collaborators, and industry leaders, fostering valuable relationships that can lead to job opportunities and partnerships​. Additionally, conferences serve as a rich source of learning and professional development, featuring sessions led by experts who share the latest trends, tools, and methodologies in UX, which attendees can immediately apply to their work​. Moreover, the exposure to diverse ideas and success stories during these conferences can spark creativity and inspire innovative thinking, helping professionals stay ahead in the rapidly evolving UX landscape​.

Upcoming UX conference & events in 2025

UX360 Research Summit 2025

19 - 20 Feb 2025

Venue: Virtual



26 - 28 Feb 2025

Venue: Porto, Portugal 


IUI ACM 2025

24- 27 Mar 2025

Venue: Cagliari, Italy


CHI 2025

26 Apr - 1 May 2025

Venue: Yokohama, Japan


UX360 Research Summit 2025 Europe

14- 15 May 2025

Venue: Berlin, Germany


DDX 2025

Date: TBD

Venue: TBD

Website (TBD)

ConveyUX 2025

Date: TBD

Venue: Seattle, US


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HCI International 2025

22 - 27 Jun 2025

Venue: Gothenburg, Sweden


CUI 2025 ACM Conversational User Interfaces

08 - 10 July 2025

Venue: Waterloo, ON, Canada


UX Nordic 2025

Date: TBD

Venue: TBD

Website (TBD)

India HCI 2025

Date: TBD

Venue: TBD

Website (TBD)

IDC Interaction Design & Children 2025

Date: TBD

Venue: TBD

Website (TBD)

For more UX Conference & events please visit UX Events at UXness

Connect with us to partner, promote or list UX events at UXNESS and reach 35K+ UX folks across the globe. Write us at 

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