Strategies to Create Inclusive User Experiences

Article published on 25 Jan 2023

With the constant advances in the internet and technology, anyone can develop content and products with instant global reach. Moreover, there are people of different ages, genders and looks all over the world. Consequently, products need to take into account the different social identities of the global audience.


In this situation, the term "inclusive user experience design" comes into play. Inclusive user experience design involves people with all social identities and disabilities. This inclusive design allows individuals to use and benefit from the product. Since people have different backgrounds, an inclusive design strives for everyone to be able to use the product.


While inclusive design does not mean that it is designed for everyone, it simply means that a variety of options are provided so that everyone can benefit. The result is that many people use the different ways of interacting. This inclusive design also ensures that everyone has a good user experience.

10 Best Practices to Create Inclusive User Experiences

Companies that engage more with their customers create memorable user experiences for all customers. It is equally important for the usability and accessibility of the design that the content is inclusive. So below are some notable best practises for an inclusive user experience. 

1. Conduct User Research and Include Diverse Participants

Many user testing approaches, such as interviewing potential users, are used in the design of user experiences. Also, provide a variety of demographic data relevant to numerous people when assessing how users will interact with your design. 

End-user feedback can help developers shape and improve their designs and content to be more inclusive and diverse. By considering the priorities and context of use of different users, you can make your content compelling and accessible to everyone.

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2. Prioritize Simplicity 

When you create something that appears inclusive, the usability of the content or service produced is the critical goal. Simplicity is a great practise to tackle because it promotes usability. Users want to discover what they are looking for and quickly and efficiently grasp the information they see. On the other hand, high-level content that uses complex language or data causes difficulties for users with cognitive issues, language problems, low reading ability and many other problems. 

Your content needs to be simple for all end users to understand in order to appeal to all readers. Simplification to simplicity is a subtle way to communicate that a brand cares about all its users and helps build trust.

3. Incorporate AI-based Assistance Tools 

An inclusive UX design is the most efficient way to reach a global audience worldwide. Therefore, artificial intelligence, plug-ins and other technologies that enable users with different abilities to use the content or product are an important requirement. Inclusive designs also enable AI technologies that translate information into different languages to provide access for people who need translation. 

4. Effective Utilization of Images and Illustrations 

Use photos, symbols, drawings and other illustrations to make the content more understandable. Pictures, logos and drawings can convey thousands of words. However, they are all so simple that anyone can learn through them.

5. Utilize More Tools Based on Voice Assistance 

Voice assistant tools not only help the hearing impaired, but also the physically fit. For example, the inclusive designs of UX, which offer reading assistance or text-to-speech features in the product or content, also allow people with visual impairments to access information. In addition, you can quickly complete many tasks using voice commands.

6. Test with a Diverse Group of Users 

It is ideal for incorporating more user feedback into the design process. UX Design testing with a broad group of consumers allows for collective access to knowledge. You learn from a different perspective to create a positive cycle of inclusion. So present your created content or product to a large group of people to get feedback. 

7. Deliver Alternatives to Visual Content 

Users who are blind or visually impaired need to have a lot of trust in people and technology to feel safe. Therefore, it is important to adjust the settings for font, colour and spacing and to enlarge text and images significantly so that blind people can adapt the user interface to their needs.

8. Consider Accessibility From the Beginning 

To make UX more user-friendly, accessibility criteria must be considered as a set of design constraints. Unfortunately, almost everyone is disabled in some way, whether permanently, temporarily or situationally. 

Therefore, it is important to know the main disabilities, conditions or limitations that affect how users interact with digital services. By making sure that everyone can use your product in the most straightforward way possible, you can prepare a UX design for progressive improvement.

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9. Embracing the Power of Specificity 

A design strategy known as inclusive UX design aims to create products and services that are usable, enjoyable and accessible to everyone, regardless of their needs, circumstances or abilities. Specificity, i.e. designing for unique users rather than a broad, fictional or average user, is a critical component of inclusive design.

In inclusive UX design, designers can develop more specialised and successful solutions that address the particular needs and preferences of different people by embracing the power of specificity. Designing for specific disabilities, cultures, languages, technologies or use situations can fall under this category. 

Adopting Specificity in inclusive UX design has several advantages, such as: 

  • Improved usability: By designing for specific consumers, designers can take into account the particular difficulties and obstacles these users face and develop more logical and simple solutions for them. 
  • Improved accessibility: By taking individual disabilities into account, designers can provide more accessible goods and services that are easier for users. 
  • Greater inclusivity: Designers can provide goods and services that are more welcoming and inclusive to all people, regardless of their abilities or requirements, by designing for different users.
  • Higher user satisfaction: By designing for specific customers, designers can create engaging and personalised experiences that better meet those customers' needs and tastes. 

Designers can develop more useful, usable and enjoyable goods and services for different people by harnessing the potential of specificity in inclusive UX design.

10. Follow Design Standards 

Designers can adhere to various design principles and rules to create a more inclusive UX design. The most widely used standards and guidelines include:

  • WCAG - The World Wide Web Consortium (W3C) has created the Web Content Accessibility Guidelines (WCAG) to improve the accessibility of web content for people with disabilities. The WCAG provide suggestions for addressing various accessibility issues in web design, including visual, auditory, cognitive and motor disabilities. 
  • ISO 9241 - An international standard called ISO 9241 provides recommendations for the ergonomic design of human-computer interfaces. Usability topics covered by ISO 9241 include usability concepts, user interface design and user-centred design methods. 
  • IDRC - The International Development Research Centre (IDRC) has developed the Human-Centred Design Toolkit to help designers develop more inclusive and user-centred designs. User research, prototyping and usability testing are just some of the design-related topics covered in the toolkit.


A product is not perfect if it is inaccessible to a certain group of people. By applying inclusive design, you can develop products that are accessible to people from different backgrounds. An excellent inclusive UX design strives to provide a positive user experience for everyone who comes into contact with the product. 

Designers can use the inclusive design method to develop products that work effectively not only for members of the design team but for everyone, reaching a wider audience that can benefit from your product or service.



About Author, 

Siya Hingorani

Siya Hingorani

Lead Product Designer & UX Researcher

I solve complex problems creatively, balancing user needs with business objectives and technological constraints. With over 14 years of experience in human-centered design, across visual design, interaction design, user experience, customer experience, and service design, I advocate for users’ needs and try to make their lives easier by creating innovative solutions.


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Top UX Celebrities you MUST follow to become great designer

Don Norman 

Don Norman

Bio - Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. He is a co-founder and consultant with the Nielsen Norman Group. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.


Jakob Nielsen

Jakob Nielsen

Bio - Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Internet easier to use. 

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Jared Spool 

Jared Spool

Bio - Jared Spool is an American writer, researcher, speaker, educator, and an expert on the subjects of usability, software, design, and research. He is the founding principal of User Interface Engineering (UIE), a research, training, and consulting firm that specializes in website and product usability. He is also an amateur magician. Spool attended Niskayuna High School in Niskayuna, NY.

Spool has been working in the field of usability and design since 1978, before the term usability was ever associated with computers.



Bio - Luke is currently a Product Director at Google. Earlier he was the CEO and Co-founder of Polar (acquired by Google in 2014) and the Chief Product Officer and Co-Founder of Bagcheck (acquired by Twitter in 2011).

Prior to founding start-ups, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital, the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and a Senior Interface Designer at NCSA: the birthplace of the first popular graphical Web browser, NCSA Mosaic.

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Getting started with Mobile Usability Testing using UXtweak


UXTweak UX tool

Why you should test the usability of your mobile apps?

It comes at no surprise that the trend of mobile traffic consisting the majority of online visits (58% in 2021) persists. It is therefore important to dedicate a significant portion of your UX research to mobile resolutions. The biggest advantages of mobile phones are their convenience (you too likely have your phone at hand at all times) and the fact that it’s an all-in-one device.


However, when we talk about mobile usability testing, it’s more important to learn how to combat the biggest disadvantages of the phone, namely it’s smaller screen size and the constant interruptions from other applications (we all hate when those pesky pop up notifications block navigation in our opened app).


The important difference to note as well is the environment and context in which cell phones are used compared to desktop computers. Desktops are typically used in the comfort of the user's home, where the unexpected distractions are limited and users have more time to make their decisions. Compared to that, the mobile phones can be often used in rush, crowded environments or during other activities as a filler (while watching a movie for example).


These are all factors that you must take in consideration when you design your mobile interface and create tasks for your usability tests.


Desktop vs Mobile UX test

What is mobile usability testing?

Mobile usability testing is any usability testing performed on a mobile device. You could be testing a prototype (possible with UXtweak's Prototype Testing), a mobile web or a native mobile application.


When compared to desktop usability testing, it is similar in that you need to create tasks for your tester which feel realistic and take the tester through the important flows of your application. The largest differences are in the resolution your users are provided with, the controls they are using and - when it’s conducted in a lab - the equipment you need to properly capture the test (e.g., a mobile testing sled).

How can UXtweak help you?

The Mobile Testing tool allows you to test your mobile apps (iOS apps released both on App Store as well as TestFlight, Android support coming soon), your mobile prototypes (Figma, InVision and more) as well as your mobile web. You don’t need to have any complicated contraptions in a dedicated lab.


Mobile app Usability testing


Simply create a study in UXtweak, connect it to whatever you want to test, develop your tasks and your test is ready to go. If you need help with recruiting participants, UXtweak is here to help. If you have your own already existing user pool, you can display UXtweak's Recruiting Widget on your website and ask your real visitors to participate in your study.


Alternatively, have a look at these 6 free recruiting methods.

Setting up your test

The study setup in UXtweak is quick and simple. All you have to do is follow a few simple steps:


  1. Pick the type of test you want to conduct

  2. Create tasks for your respondents

  3. Prepare additional questions

  4. Configure your messages

  5. Limit the devices you want to record from

Test types

With the Mobile Testing tool, you can conduct three distinct types of usability tests. These all depend on what it is that you want to test:


  iOS native app - you're able to test any app from the App Store or TestFlight. During the course of the test, your respondents will be prompted to download your app (if they don’t already have it).


If you select this type of test, you will be asked to provide:

  App name

  URL to App Store or TestFlight

  Optionally you can decide to use the App URL scheme to determine which screen the app should open on at the beginning of the tasks.


  Prototype - chronologically the first test you would want to do. This test type supports prototypes created in Figma, InVision, AdobeXD, Axure and more. If you are interested in more analytical results (e.g., breakdown of traversed paths) rather than video recordings, you may prefer to use UXtweak's Prototype Testing tool instead. If you decide to test your prototype using the Mobile Testing tool, you will be asked to provide:

  Prototype name

  Prototype URL


  Website - the simplest type of test in terms of concept. You ask your users to view your live website (or app, or document, or anything else that can be linked via a URL) in the browser. To set up this type of test you will need:

  Website name

  Website URL


Usability testing types

Creating tasks

The process of developing tasks has never been simpler. All you have to do is write the task text where you explain to your respondent what they're supposed to do. It's important to note that the task text has to be clear and offer all required information for successful completion of the task. Strive to avoid any unnecessary leads which could dilute the result.


Another good practice is to place your tasks in logical order which represents the real usage of your product. For example, if you're testing an app for electronic banking, you should include the task of creating an account before the task where you ask your respondents to make a transfer.

Additional questions

When setting up a study of any kind with UXtweak, you're able to add questions to your study in four distinct ways:

  Screening question - used to determine if a potential respondent is a match for your study.

  Pre-study questionnaire - ask your respondents a few questions before they begin solving your tasks. These questions are typically aimed to learn more about your respondents so you can then filter their responses based on this information.

  After-task questions - ask a question or two between the tasks to learn how difficult the task was or any similar complementary information. It's best to ask about the task while it's still freshly on the respondent's mind.

  Post-study questionnaire - typically used to learn the overall impression your respondents had when using your product. This is also the right moment to ask for any feedback your respondents might have for you.

Messages and limits

With UXtweak, you are able to customize all messages which will be shown to your respondents during the course of your study. Pay close attention to how you communicate with your respondents and tailor the messages in a way that fits the remainder of your study.


The last remaining customization available for you is the technical screening of your respondents. This can be helpful if you aim to test an app released to be compatible with specific versions of iOS. This way you can restrict the study to the respondents who have the versions which your app is tested on to function properly.

Looking at the results

Usability testing dashboard

Once you are done conducting your study, it’s time for the fun part - crunching the results.


The results can be a bit overwhelming at first, since there are many statistics and qualitative data to get though.Therefore, we are here to give you some quick tips and tricks on what to focus on.



The initial look at your study is situated here. You can gather the most general information on how your study went, simply by looking at the following information:

  Summary - pop in here to learn how many respondents participated in your study, how many were screened out, abandoned and completed your study.

  Time Taken - detailed information on how much time respondents needed to participate in your study

  Completed / Skipped - a quick look on how many respondents completed or skipped tasks in your study

  Different breakdowns:

  Top Locations - analysis of the most prominent countries among your respondents

  Device, OS, Browser and Screen Resolution Breakdowns - simple distributions of respondents by their technical details


This tab provides you with additional details for specific respondents including the time when they participated in your study, their estimated location, technical details, answers to your questions and other additional information.


The most important thing from your wole results is also located in this section. That’s of course the screen recordings of how your participants completed the tasks. Watch them, rewind them and analyze them here with ease to find usability issues and learn how you can make your app/site better for users.

Tasks and Questions

Last but not least, you'll find the task by task completion rate analysis and the aggregation of the various answers that all your respondents submitted within the individual questions. Learn which task was the easiest to do and which one was the hardest. Inspect the brains of your respondents by diving into their answers. The options here are limitless.

Last thoughts

If you need to test your mobile product and you're looking for a simple-to-use tool which provides you with all the important information you need in a comprehensive easy to understand format, don’t look any further - UXtweak is your choice. All that remains to be said is simply: ‘Let’s test!’

Register for your free account and start testing today!

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