Measuring the product adoption in UX


Measuring the product adoption in UX

UX metrics are measurements used to evaluate the user experience (UX) of a product or service. These metrics are used to assess the effectiveness of UX design, identify areas for improvement, and track progress over time. UX metrics can help businesses and designers make informed decisions based on user behavior, preferences, and needs. 

Product adoption is one of the most important business goals. If your product is adopted, you create a customer base and gain a position within the market. Product adoption marks the transition between the product being unknown and foreign to becoming used and welcomed by the users. (Ref)

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Product adoption, aka user adoption, consists of the “AHA moment” when users start using your product or site for what you built it to do. Product adoption can also be expressed as the percentage of first-time users performing a certain set of behaviors. Your mission is to identify these behaviors! What actions do people take that prove they’re getting value? (Ref)

UX Metrics to measure Product Adoption

  1. User retention rate: This measures the percentage of users who continue to use a product or service over a period of time. This can help identify if the product or service is meeting user needs and expectations.

  2. Activation rate: This measures the percentage of users who have completed the initial onboarding process and have started using the product or service.

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  3. Time to first key action: This measures the time it takes for a user to perform a key action, such as creating an account or making a purchase, after signing up for a product or service.

  4. Frequency of use: This measures how often users are using a product or service. This can help identify if the product or service is meeting the needs of users on an ongoing basis.

  5. Customer lifetime value: This measures the total revenue generated by a user over their lifetime as a customer. This can help identify if the product or service is providing long-term value to users.

  6. User engagement: This measures how actively users are interacting with a product or service. This can help identify if the product or service is providing a compelling user experience that encourages ongoing usage.

  7. Referral rate: This measures the percentage of users who refer others to a product or service. This can help identify if users find the product or service valuable enough to recommend to others.

Measuring adoption is an important aspect of measuring the success of a user experience (UX) design.

Read more about UX Metrics:

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10 Heuristic Principles – Jakob Nielsen’s (Usability Heuristics)

Heuristic principles

A heuristic evaluation is a usability inspection method for computer software that helps to identify usability problems in the user interface (UI) design. It specifically involves evaluators examining the interface and judging its compliance with recognized usability principles (the "heuristics").

Jakob Nielsen's heuristics are probably the most-used usability heuristics for user interface design. Nielsen developed the heuristics based on work together with Rolf Molich in 1990.The final set of heuristics that are still used today were released by Nielsen in 1994. Also known as ''Usability Heuristics', 'Nielsen heuristics'.

1. Visibility of system status

The system should always keep users informed about current state and actions through appropriate visual cues and feedback within reasonable time. 

Visibility of system status heuristic principle

Gmail loading a user’s mailbox. Tells the user to wait & Indicates the status of what’s going on.

Visibility of system status heuristic principle

Proper presentation of available seats and booked seats with price and other details.

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2. Match between system and the real world

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

Match between system and the real world

iBooks iPad application using the metaphor of wooden book shelf.

Match between system and the real world
Using real life metaphor in computer application.

The Business Show 2023

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Hear keynotes from experts from some of the biggest companies in the world. This is a rare opportunity to get first-hand advice from the people who started right where you are; take advantage of this unique learning opportunity.

Throughout the show, you will find interactive masterclasses which offer you a chance to learn first-hand from industry leaders. Find out how to start a property development business, how to market on social media, tips to get more clients, and a range of other insightful and educational topics. These masterclass spaces are limited and on a first come, first served basis, so make sure you sign up on the website to secure your place!

This year is set to be better than ever before. If you don’t want to miss out then register for a FREE ticket here which will give you access to all of the show features.

For more information please contact the marketing team on 01179 902094 or email

Rethinking User Experience in Designing Cafeterias in Semi-Urban Pockets of India

Rethinking User Experience  in Designing Cafeterias

Cafeterias  are social gathering public spaces where people enjoy the experience of drinking coffee and tea with some light refreshments. They provide enhanced experience in terms of leisure, art, pleasure and culture. Moreover, human lifestyles, increasing working population and the growing influence of western culture have also increased the demand of cafes across globe in developing nations like India. They are also one of the most sought after architectural spaces. Spaces in Architectural Design are perceived differently by different professionals, designers and architects. It may be a three dimensional entity for some and volume filled with air by others. However, The success of any space depends not only on its design and functionality but also on opportunities provided to its users. Most of the  architects take utmost care that minimum standards are met as per national building codes and regulations but didn’t emphasize much on users. The main objective of this research is to incorporate user’s opinion in the designing process of cafes. It is extremely important to design environments that take into account the largest range of users possible. Understanding user expectations ,their needs and human behavior is extremely crucial. An online survey was conducted that included questionnaire based on Don Norman’s three levels of Design. It was an attempt to involve users in the design process of cafes. The major findings obtained from this study maps user’s behavioural , emotional , cognitive , social and sensorial needs in cafeterias. The paper thus concludes with interesting insights into rethinking of  Architectural Design Process for design of cafes that emphasizes upon user involvement.

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The results obtained from the study gave some significant insights. Cafes that have unique design elements that triggers emotional responses are most frequently visited. Emotions and senses play an important role  in humans' ability to comprehend and learn about the environment. Emotions has a profound affect on decision-making , memory and generate meanings (Triberti, 2017). Senses focusses mainly on senses namely sound, touch , smell or taste in connection with real, virtual, or experiential settings (Spence, 2020). According to Plutchik’s Psycho- Evolutionary Theory of Emotions , there are 8 basic emotions which are Anger , Disgust , Fear , Sadness, Anticipation , Joy , Surprise and Trust. He believed that blending these basic emotions will create varied levels of emotional responses from users. Hence, emotions assist designers and architects to introduce spatial  design elements that elicit emotional responses. The kind of light installations in addition to natural lighting(Wardono, Hibino & Koyama,2012)  , fragrance of the delicious food as well as plants and trees in open spaces around the cafes that provides indoor and outdoor views with the music around plays an important role. Music can be chirping of birds , melodious voice of a singer or sounds of water. The textures of the material used in floors , walls , ceilings and furniture and the choice of colors forms an important part of such design elements. Combination of Warm and cool colours and temperature also triggers senses. For instance Red color relates to passion , energy ,excitement and also enhances apetite therefore people are extremely fond of food served at KFC. KFC is the most popular brand  for chicken lovers. Similarly most of the juice containers like Tropicana , Real etc are also in Red and orange color . Orange color is also known to denote healthy food.

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The other important parameters to include are accessibility and equity. Accessibility is concerned with whether all the users can have an equal user experience regardless of how they interact with a product, service or a space . Accessible design is an approach of design that considers  the needs of individuals with physical disabilities. This aids people with a variety of impairments to utilize products, services, and facilities independently. (Meshur,2013).Another biggest challenge in designing process is to identify the users whose experiences are difficult to understand for designers. These could include users with some personal conditions, impairments etc. Though there have been certain design practices that have emerged over the time which encourage designed environments including diversity , equity and  accessibility such as barrier free designs. Barrier Free Design is a concept which removes all the barriers and obstacles for people with disabilities  in a particular space or a product or a service (Badungodage,2020.) Another one is  “Universal Design”.(Agarwal & Sharma,2014) The term became popular in the united nations convention  on the rights of persons with Disabilities (UNPRPD) and it was initially coined  by Ronald Mace. Universal Design is defined as “the design of products , environments ,programs and services to be usable  by all people, to the greatest extent possible, without the need for adaptation or specialized design.” (Shea, Basnak & Steinfield ,2018.This concept aims to reduce inequalities  in built environments by humanistic principles (Evans &Hearn,1977) that encourage social participation by people irrespective of their age , disability or any circumstances. Use of assistive technology can also encourage accessibility. (Netherton and Deal, 2006). ). Equitable Design attempts to design for historically underrepresented ,marginalised and vulnerable groups creating inclusive experiences. (Gutierrez&Jurow, 2018)

Architects and Designers should also  aim for “ Inclusive Design”. Inclusive Design is concerned with creating a framework for people that empathizes human diversity via research and analysis of a varied variety of users. (Zallio &Clarkson, 2021).Designers and researchers use this paradigm to create design decisions that take into consideration personal aspects such as gender, age, sexual orientation, language, race, and skills. The purpose here is to help traditionally underrepresented populations while keeping their needs and aspirations in mind. When we build a product to make it simpler for a certain group of consumers, we often create better experiences for everybody else too. Varying color schemes can evoke varied emotions. Thus the  process of user research and the kind of the experience users enjoy plays an important role in improving the quality of cafeterias for its users.

Here is the link for detailed research paper

About author

Manmeet kaur

Assistant Professor, School of Architecture, Planning and Design, DIT University, Dehradun, Uttarakhand, India 

Rishav Singh

Student, Department of Mechanical Engineering, School of Engineering and Technology , DIT University, Dehradun, Uttarakhand, India 1

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Top 10 interview question for UX designer role


Top 10 interview question for UX designer role

  1. Can you walk me through your design process, from research to final product?

Answer: My design process typically starts with user research and gathering insights into their needs and pain points. From there, I create personas, user flows, and wireframes to map out the user journey. I then create high-fidelity designs, conduct user testing, and iterate based on feedback. Finally, I work closely with developers to ensure that the final product is in line with the design vision.

  1. How do you ensure that your designs meet the needs of both the user and the business goals?

Answer: I prioritize a user-centered approach to design, but I also recognize the importance of achieving business goals. By working closely with stakeholders, conducting market research, and analyzing data, I ensure that the design addresses the needs of both the user and the business.

  1. Can you provide an example of a particularly challenging design problem you faced and how you solved it?

Answer: In a previous project, we were designing a mobile app for a healthcare company. The challenge was to create a user-friendly interface that allowed patients to manage their health information while also adhering to strict regulatory requirements. To solve this problem, we conducted extensive research on healthcare regulations, consulted with legal experts, and collaborated closely with the development team to ensure that the design met all necessary requirements.

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  1. How do you keep up with the latest trends and technologies in UX design?

Answer: I regularly attend conferences and workshops, read industry blogs and publications, and participate in online forums and communities. I also enjoy experimenting with new tools and techniques in my personal projects.

  1. Can you describe a time when you had to make a difficult design decision and how you arrived at that decision?

Answer: In a recent project, we were tasked with designing an e-commerce platform for a retail client. We received conflicting feedback from stakeholders regarding the placement of the "Add to Cart" button on the product page. To make the decision, we conducted user testing and analyzed data on user behavior. Ultimately, we chose a design that placed the button in a prominent location, resulting in higher conversion rates.

  1. How do you approach user research and testing? What methods do you use?

Answer: I use a variety of research methods, including surveys, interviews, usability testing, and A/B testing. I prioritize recruiting diverse participants to ensure that the design addresses the needs of a wide range of users.

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  1. Can you tell me about a project where you collaborated with a team of designers, developers, or stakeholders? What was your role in that project?

Answer: In a recent project, I worked closely with a team of developers to design a web application for a healthcare company. My role was to create wireframes and high-fidelity designs, conduct user testing, and provide design feedback to the development team. We also collaborated with stakeholders to ensure that the design met business requirements.

  1. Can you walk me through your portfolio and describe your design choices for each project?

Answer: In my portfolio, I showcase projects that highlight my ability to solve complex design problems, create user-centered designs, and work collaboratively with stakeholders. For each project, I describe my design process, provide examples of user research, and explain how the design addresses user needs and business goals.

  1. Can you describe your experience with designing for accessibility and inclusive design?

Answer: I prioritize designing for accessibility and inclusivity in all of my projects. This includes designing with a diverse range of users in mind, conducting accessibility testing, and adhering to WCAG guidelines. I also collaborate closely with developers to ensure that the final product is accessible and inclusive.

  1. How do you measure the success of a design? What metrics do you use and why?

Answer:  I use a variety of metrics to measure the success of a design. UX metrics are measurements used to evaluate the user experience (UX) of a product or service. These metrics are used to assess the effectiveness of UX design, identify areas for improvement, and track progress over time. Some of the metrics I frequently use are Usability metrics, user satisfaction, Net Promoter Score (NPS), Conversion metrics, adoption metrics, Engagement metrics etc.

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Best platforms to measure UX metrics

Best UX Metrics platforms

UX metrics are measurements used to evaluate the user experience (UX) of a product or service. These metrics are used to assess the effectiveness of UX design, identify areas for improvement, and track progress over time. UX metrics can help businesses and designers make informed decisions based on user behavior, preferences, and needs. UX metrics can vary depending on the goals of a specific product or service, but some common metrics include task success rate, time on task, error rate, user satisfaction, Net Promoter Score (NPS), conversion rate, and engagement. These metrics provide insight into how users interact with a product or service, and can help designers identify issues and make improvements to the user experience. Ultimately, the goal of using UX metrics is to create a product or service that is user-friendly, efficient, and enjoyable to use.

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There are several applications and tools available to measure UX metrics. Here are some popular ones:

Google Analytics

  1. Google Analytics: This is a free tool that provides a wide range of metrics related to user behavior on websites, such as page views, bounce rate, time on page, and conversion rate.


  2. Hotjar: This is a suite of tools that includes heatmaps, session recordings, surveys, and feedback polls to measure user engagement and behavior on websites.


  3. Mixpanel: This is an analytics tool that offers real-time user tracking, funnels, and cohort analysis to help businesses understand how users engage with their products.

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  4. UserTesting: This is a tool that allows businesses to conduct user testing and get feedback on their products from real users.


  5. UsabilityHub: This is a tool that offers various tests, such as first-click tests, five-second tests, and preference tests, to measure user behavior and preferences.


  6. Optimizely: This is an experimentation platform that allows businesses to test and optimize their websites and mobile apps to improve the user experience.


  7. Qualtrics: This is a research platform that offers various tools, such as surveys, online focus groups, and user testing, to measure and improve the user experience.

Learn more on UX Metrics:

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Check your knowledge on UX design history


UX Design History quiz

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. UX design involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function. Interaction Design Foundation

Check your knowledge on UX design history. 

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UX Design History quiz

  1. Which decade is considered the birth of modern UX design?

A) 1970s

B) 1980s

C) 1990s

D) 2000s

  1. Which company is credited with developing the first graphical user interface (GUI)?

A) Apple

B) Xerox


D) Microsoft

  1. Which psychologist is known for his work on cognitive psychology and human-computer interaction?

A) B.F. Skinner

B) Abraham Maslow

C) John Dewey

D) Donald Norman

  1. Which book, written by Donald Norman, is considered a foundational text for UX design?

A) "Designing for People"

B) "The Design of Everyday Things"

C) "The Psychology of Everyday Things"

D) "The Human-Computer Interaction Handbook"

  1. What was the main goal of early interface design?

A) To make interfaces visually appealing

B) To make interfaces easy to use and understand

C) To make interfaces as complex as possible

D) To make interfaces profitable

  1. What is the name of the first web browser that included support for graphics and text formatting?

A) Mosaic

B) Netscape Navigator

C) Internet Explorer

D) Google Chrome

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  1. What is the name of the first mobile phone with a touch screen?

A) Blackberry

B) iPhone

C) Motorola Razr

D) Nokia 3310

  1. What is the name of the design methodology that emphasizes designing for the end user's needs and goals?

A) Agile

B) Waterfall

C) Lean

D) Design Thinking

  1. Which company is known for their focus on user-centered design and design thinking?

A) Apple

B) Google

C) Microsoft


  1. What is the purpose of usability testing in UX design?

A) To identify potential users for the product

B) To validate the product's design with real users

C) To create marketing materials for the product

D) To design the visual look and feel of the product

Match the answers:

  1. C

  2. B

  3. D

  4. B

  5. B

  6. A

  7. B

  8. D

  9. A

  10. B

Share your quiz score in the comments below.

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