A Closer Look at Eye Tracking - Infographic

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in psycholinguistics, marketing, as an input device for human-computer interaction, and in product design. Wiki

Below is an infographic prepared by iMotions, which describes detailed information about Eye tracking in very interesting and summarized manner.


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