Measuring the product adoption in UX ~ UXness: UX Design, Usability Articles, Course, Books, Events

UX metrics are measurements used to evaluate the user experience (UX) of a product or service. These metrics are used to assess the effectiveness of UX design, identify areas for improvement, and track progress over time. UX metrics can help businesses and designers make informed decisions based on user behavior, preferences, and needs.

Product adoption is one of the most important business goals. If your product is adopted, you create a customer base and gain a position within the market. Product adoption marks the transition between the product being unknown and foreign to becoming used and welcomed by the users. (Ref)

Product adoption, aka user adoption, consists of the “AHA moment” when users start using your product or site for what you built it to do. Product adoption can also be expressed as the percentage of first-time users performing a certain set of behaviors. Your mission is to identify these behaviors! What actions do people take that prove they’re getting value? (Ref)

UX Metrics to measure Product Adoption

User retention rate: This measures the percentage of users who continue to use a product or service over a period of time. This can help identify if the product or service is meeting user needs and expectations.
Activation rate: This measures the percentage of users who have completed the initial onboarding process and have started using the product or service.
Time to first key action: This measures the time it takes for a user to perform a key action, such as creating an account or making a purchase, after signing up for a product or service.
Frequency of use: This measures how often users are using a product or service. This can help identify if the product or service is meeting the needs of users on an ongoing basis.
Customer lifetime value: This measures the total revenue generated by a user over their lifetime as a customer. This can help identify if the product or service is providing long-term value to users.
User engagement: This measures how actively users are interacting with a product or service. This can help identify if the product or service is providing a compelling user experience that encourages ongoing usage.
Referral rate: This measures the percentage of users who refer others to a product or service. This can help identify if users find the product or service valuable enough to recommend to others.