What is Strategy ?
Strategy According to Henry Mintzberg …
- Strategy is a plan, a "how," a means of getting from here to there.
- Strategy is a pattern in actions over time; for example, a company that regularly markets very expensive products is using a "high end" strategy.
- Strategy is position; that is, it reflects decisions to offer particular products or services in particular markets.
- Strategy is perspective, that is, vision and direction.
Hierarchy of Strategy
1 ) Business Strategy
Business strategy is a long term plan of action designed to achieve a particular goal or set of goals & objective.
2 ) Brand Strategy
Brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.
3 ) Product Strategy
Product strategy is defined as the roadmap of a product. This roadmap outlines the end to end vision of the product and what the product will become.
4 ) UX Strategy
UX strategy is about how design will help the business win in its strategy by providing value to customers in a uniquely meaningful way.
Introduction to UX Strategy
- UX strategy is the set of choices to reach a desired position over time.
- UX strategy is about how design will help the business win in its strategy by providing value to customers in a uniquely meaningful way.
- Keep in mind that this document is based on assumptions. In order for a design strategy document to truly facilitate a user-centered design process, those assumptions must be validated and informed by user research.
Defining UX Strategy
Before staring with any design work, try to find answers to these 2 questions :
- What do we want to get out of this product/Service ?
- What do our users want to get out of it?
The first question helps in understanding the product/Service objective while second question helps in understanding user needs.
Elements of UX Strategy
Business (Viability )
What will sustain the business ?
- Business goals
- Branding Goals
- Success Metrics
People (Desirability)
What do people need ?
- Target Audience & Needs
- User Goals & Task
Technology (Capability)
What can we build ?
- Constraints
In this part we have looked what the strategy is,what is the hierarchy of strategy,introduction & definition of UX strategy , elements of UX strategy .In the future post we will dive deeper into the elements of UX strategy .
Till then enjoy reading .
Author: Shiva Subhedar (@UXDShiva)
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