User-experience research methods are excellent for generating data insights, and continuing efforts aid in getting the job done. The UX research serves as a foundation for the UX design process. Various UX strategies can maintain product development efforts on pace, in accordance with genuine user requirements rather than fictitious ones, at any and every level of the design process. We can't picture design without conducting research, and we can't fathom it at all. UX research has always been essential for double-checking pre-made assumptions, validating facts, and proposing modifications.
Why do you exactly need UX research?
- Increases the product's worth
- During brainstorming and post-design, it saves a lot of time and money.
- Helps you to develop design ideas that are quite useful to users and simple to use.
- Ensures that users are able to execute their activities without committing blunders.
- Reduces your product's training curves by making it easier and faster to understand and use.
- It will assist you in estimating the return on investment (ROI)
- Allows you to discover early adopters.
- Ensures that your hypotheses are accurate.
- Helps to understand about your competitor’s products
- Also, UX research can be conducted at any phase of the process, so that's a bonus!
Let us look at the elements of UX research
Qualitative Research
Qualitative research is the procedure of collecting as well as analysing non-numerical data in order to gain a better grasp of user perspectives and motives, as well as to generate a thorough comprehension of an issue. Rather than guessing over causation, qualitative information allows you to make correct, educated decisions for your users. Acquiring this psychological or empathic data could make it much simpler for consumers to invest in product modifications.
Quantitative Research
Quantitative research is the procedure of gathering and analysing numeric data in order to uncover patterns or statistics, as well as evaluating data points for providing quantitative outcomes. Qualitative research has identified the most critical design concerns, detects usability flaws, and aids in the discovery of potential solutions during the design process.
“When should I start conducting user research for my new project?” is among the most often asked concerns. There are three possible responses:
- Conduct user research at whichever stage you're at.
- Conduct user research at any and every stage of the process.
- Conduct the majority of user research earlier on in the project (when it would have the greatest impact).
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