Education websites serve as a resource for potential students, current students, alumni, instructors, and staff. Without ever setting foot on campus, a good UX design for education demonstrates what it takes to be a student at that school.
Website design is continuously evolving, yet many educational websites fall behind. As a result, their visitors frequently notice concerns such as unclear navigation, a high number of 404 pages owing to poor maintenance, and obsolete design.
However, things have changed in recent years. With online education expanding at the velocity of light, the online courses and colleges offering them has grown, enabling the need for a great web presence.
Why is UX essential in educational websites?
Enhancing the user experience may be a key driver of inquiries and registrations from potential students for institutions. Making it simpler for users to discover the most pertinent content on your website will, for one thing, pave the way for conversion.
Giving users a more engaging, delightful online experience also leaves a wonderful first impression. It will motivate consumers to visit your website for longer stretches of time. This helps them learn more about your institution and what it has to offer, which will only improve your prospects when they are ready to decide whether or not to join.
7 Effective UX Strategies for Educational websites
- Visuals that stand out
A rich, interesting mix of graphics on your site may also be beneficial to UX. Visuals may serve to demonstrate specific ideas or concepts, give a break from writing, and establish your brand identity. While it may be tempting to pack content or CTAs into every accessible area of the website, it is critical to maintaining a reasonable amount of 'white space' on your website.
For example, when placing a text on the page, it's essential to employ paragraphs often to prevent having large blocks of text that are awkward and distracting for the readers.
2. Information structure
Websites for academic institutions may demand a large amount of information, with each page of material necessary to meet various purposes. As a result, developing menu bars that make it simple for prospects, existing pupils, and other users to locate what they are looking for might be difficult. Many schools address this by redesigning their menu structure and creating distinct website sections for diverse audiences.
3. Adaptive design
Site designs must be responsive and optimised for all devices. The Mobile-Friendly Test in the Google Search Console may be a fantastic tool for assessing your site's responsiveness. However, physically assessing your site by signing in using several devices is vital. Several faults with your site, such as tiny flaws or inconsistent design, may go undetected by the agency.
4. Consistency
We've frequently come across online pages where clicking on a menu item or button sends us to a whole new web page.
Inconsistent design can be incredibly off-putting to website visitors. A page that has a separate menu hierarchy, structure, or aesthetic style from the rest of the webpage challenges users to retrain how to discover what they're searching for. While different areas of your webpage will naturally require different layouts in order to express certain information, having some constant aspects will assist in keeping your website rooted.
5. Easy navigation
Website navigation bars aid in directing viewers to the desired part of the website. The ultimate purpose of navigation is to help the client travel, however, some fall short. Approximately 70% of mobile visitors would abandon a website if they are unhappy with the navigation, implying that excellent navigation is essential for a user-friendly site.
Sticky website navigation, for example, can reduce the number of scrolls required to reach the top of the page. Consider replacing a navigation menu with a sidebar or hamburger-style menus to make it look less congested.
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6. Monitoring and enhancing site search
More than 80% of users prefer to utilise search to address their own issues. When potential students click the search button, the very first page they see must be the information they are looking for. Finding useful information is at the heart of a successful user experience, thus higher education marketers must invest in site search. There are various tools, such as Elastic Search, that may assist ed marketers in refining their search for a pleasant user experience.
7. Broken links
Although 404 errors and broken links are generally not penalised by search engines too severely, visitors can nonetheless be quite offended by them. Your website's user experience and trustworthiness are both harmed by broken links. It is important to regularly audit websites to find broken links in order to combat this. Including a search box on your website may persuade visitors to stay on it. Humorous branding components on your 404 web pages can assist in turning a terrible situation around. The use of humorous pictures of school mascots in user experience design for websites for higher education can assist in retaining branding throughout the user experience.
Sensible web design is crucial
Although measuring UX can be challenging, there is a wide range of information sources you can turn to that can give you clues about how easy it is for visitors to browse your website. By providing the most pertinent information in an approachable manner, a well-designed site that adheres to the guidelines and UX strategies will undoubtedly be more appealing to prospective students.
Developing the most user-friendly web design is essential nowadays. Employing the top UX designers can be challenging. However, GraffersID can help you with that. We identify the best candidates for all of your web development needs. Hire remote UX designer with the relevant training and expertise who can help you elevate your web design.
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