Psychology is the scientific study of mind and behaviour. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between the natural and social sciences. Psychologists seek an understanding of the emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behaviour of individuals and groups. [Wiki]
Psychology is an integral part of the User Experience(UX) design process. Understanding how people interact with the product and how their decisions can be influenced or can be manipulated are the topics to be covered by UX designers. Design psychology is a combination of neuroscience, cognitive psychology, social psychology, and human-computer interaction that approaches user experience design through the lens of human behaviour. [Ref]
According to Nielsen Norman Group:
“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”
This is why, to develop a successful user experience, the UI UX design company has to understand the person who is going to use it. This is where knowledge of psychology in UX design comes into use. [Ref]
A designer who doesn’t understand human psychologies is going to be no more successful than an architect who doesn’t understand physics.
— Joe Leech
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